Analytics Engineer (GA4 & Tracking)

𝗝𝗼𝗯 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 Google Tag Manager (GTM) Expert 𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗥𝗼𝗹𝗲 We are looking for a highly skilled Google Tag Manager (GTM) Expert to join our digital analytics and performance team. The ideal candidate will be responsible for implementing, managing, and optimizing tracking systems across websites and digital platforms to ensure accurate data collection and reporting. You will play a key role in setting up tags, triggers, variables, event tracking, conversion tracking, and integrations with platforms such as Google Analytics 4 (GA4), Google Ads, Meta Pixel, and other marketing/analytics tools. This role requires strong analytical thinking, technical understanding, and the ability to collaborate with developers, marketers, and product teams to ensure clean and reliable data infrastructure. 𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: Karachi or Hyderabad, Sindh, Pakistan 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: 2–4 years of professional Google Tag Manager, Analytics, and Tracking Implementation experience 𝗘𝗺𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁 𝗧𝘆𝗽𝗲: Full-time 𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 • Implement and manage tracking solutions using Google Tag Manager (GTM) • Configure tags, triggers, and variables for websites and web applications • Set up and maintain Google Analytics 4 (GA4) event tracking and conversions • Implement tracking for Google Ads, Meta Pixel, LinkedIn Insight Tag, and other marketing platforms • Ensure accurate tracking of user behavior, form submissions, purchases, and key business events • Debug and validate tracking implementations using GTM Preview, Tag Assistant, and browser developer tools • Collaborate with developers to ensure proper dataLayer implementation • Audit existing tracking setups and identify gaps or optimization opportunities • Create documentation for tracking plans, event structures, and analytics implementation • Monitor data accuracy and troubleshoot tracking issues proactively • Support reporting and attribution analysis for marketing and product teams 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 • Strong hands-on experience with Google Tag Manager (GTM) • Strong understanding of Google Analytics 4 (GA4) • Experience with event tracking, enhanced ecommerce, and conversion tracking • Familiarity with Google Ads conversion tracking and remarketing setup • Experience with Meta Pixel and other advertising platform pixels • Good understanding of JavaScript basics, HTML, and browser developer tools • Experience working with dataLayer implementation and debugging • Familiarity with server-side tagging (preferred) • Understanding of attribution models and marketing analytics • Knowledge of UTM tracking and campaign measurement 𝗖𝗼𝗿𝗲 𝗖𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗶𝗲𝘀 • Strong analytical and problem-solving skills • High attention to detail and data accuracy • Ability to work independently and take ownership of tracking systems • Strong communication and collaboration skills • Must be fluent in English with strong verbal and written communication • Ability to work with cross-functional teams including developers and marketers • Proactive mindset with focus on continuous improvement 𝗣𝗿𝗲𝗳𝗲𝗿𝗿𝗲𝗱 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 • Google Analytics Certification (preferred) • Experience with Looker Studio, Google Ads, and Search Console • Familiarity with Shopify, WordPress, Webflow, or custom web applications • Experience with server-side GTM implementations • Understanding of SEO and performance marketing concepts • Experience working with international clients or product teams 𝗛𝗼𝘄 𝘁𝗼 𝗔𝗽𝗽𝗹𝘆 Send your application to: careers@verior.co 𝗣𝗹𝗲𝗮𝘀𝗲 𝗜𝗻𝗰𝗹𝘂𝗱𝗲 • Updated CV/Resume highlighting GTM and analytics experience • Relevant certifications (if available) • LinkedIn profile • Subject Line: Application for Google Tag Manager (GTM) Expert – [Your Name] 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 • Initial screening • Technical interview (tracking implementation + analytics discussion) • Practical assessment (GTM/GA4 setup task if required) • Final discussion