Assistant Brand Manager

Assistant Brand Manager Site: Normanton (3 days office, 2 days home based) About ASR Group ASR Group is the global leader in cane sugar refining, producing over 6 million tons annually. Our brands—Domino®, C&H®, Redpath®, Tate & Lyle®, Lyle’s®, Whitworths®, and Sidul®—sit in millions of homes and professional kitchens worldwide. With operations across North America, the EU, Mexico, and Belize, we’re driving innovation, sustainability, and excellence in the sweetener industry. Now, we’re looking for a talented and ambitious Assistant Brand Manager to help grow two of our UK favourites: Tate & Lyle and Whitworths Sugar. The Role As our new Assistant Brand Manager, you’ll be a key member of the UK Marketing team, reporting directly to the Marketing Manager. Your mission? Bring our brands to life across consumer, trade, and digital touchpoints. You will support in building brand plans, managing the product portfolio, delivering campaigns, and driving performance across the UK market. This role will suit a Marketing Assistant who is keen to step up into a Assistant Band Manager role. Role Responsibilities: Support the development and delivery of brand and trade communication campaigns Work closely with agencies on all aspects of activation: social, display, PR, creative production, media, websites, email, search, and packaging Manage and optimise the brand portfolio, ensuring projects land on time Create customer‑facing assets, including compelling brand and campaign presentations Liaise with retailers and their agencies to deliver strong joint business plans Assist with e-commerce operations, including campaign execution, product listings, consumer care, and fulfilment oversight Analyse market data (e.g., Nielsen) to spot trends, monitor performance, and identify opportunities—especially in Baking and seasonal occasions Take ownership of budget tracking and management Support wider marketing projects including product launches, AI implementation, and database management You’ll thrive in this role if you bring: Relevant experience in brand marketing A degree in marketing, business, or equivalent experience Strong communication and presentation skills Experience using market insight tools (e.g., Nielsen) A proactive, collaborative attitude and a passion for building brands that people love At ASR Group, you’ll join a global business with deep heritage and a strong vision for the future. You’ll work with well-loved brands, have real ownership, and gain hands-on experience shaping how millions of UK consumers interact with Tate & Lyle and Whitworths.