Creative / Content Marketer

JOB TITLE: Creative / Content Marketer (Part Time or Contract) KEY AREAS OF FOCUS ● Takes responsibility for social media + email strategy, execution and reporting for three hotels - Woodstock Way, Kingston Carriage House and New Paltz Way ● Takes responsibility for content partnerships (influencers, photographers, videographers) ● Supports Sales, Web, OTA and Press Strategy with copy, photography, and video ● Cultivates Partnerships that drive new audiences to the hotel SPECIFIC TASKS & RESPONSIBILITIES Strategically Collects + Creates Content Creates select content (less than 20% of content) Collects content through partnerships (80% of content) Identifies, recruits and negotiates deliverables, and books influencers who contribute content Identifies, recruits, negotiates deliverables and books photographer who contribute content Identifies, recruits, negotiates deliverables and books brand partnerships which result in content. Strategically Organizes Content Organizes content on dropbox and google drive Organizes specific content for OTA efforts, Sales, Press, General Marketing Strategically Distributes Content to Drive Revenue, Rate & Reputation of Hotels Instagram / Facebook / Social Google / Trip Advisor Website Email Press & Partnerships Strategic Partnerships Cultivates and manages marketing and brand partnerships that help drive new audiences to our hotels. Develops content through partnerships to tell the unique and compelling story of our hotels. Reporting Reviews Reports and Analytics Reports on the Success of Content & Brand Partnerships