CVM Capability and Platform Management Specialist (Business Analyst)

Overview: As a Capability and Platform Management Specialist in the Customer Value Management (CVM) team, you will play a key role in managing, enhancing, and supporting the tools, platforms, and capabilities that power data-driven customer engagement strategies. You will work across marketing, analytics, IT, and commercial teams to ensure the effective utilization of CVM platforms, such as campaign management tools, customer data platforms (CDPs), loyalty management systems, and analytical engines. Functions and Responsibilities Platform Management & Operations: Support day-to-day operations of CVM platforms including campaign management tools CDPs, and loyalty systems. Manage user access, configuration, and governance of platform components. Ensure data integrity, quality, and timely synchronization across platforms. Capability Development Assist in the design, development, and deployment of new capabilities (e.g., real-time decisioning, personalized offer engines). Identify areas for improvement and automation within CVM processes. Partner with IT and vendors to manage enhancements, system upgrades, and testing. Cross-functional Collaboration Liaise with marketing, analytics, and commercial teams to understand campaign and capability requirements. Translate business needs into functional platform specifications and enhancements. Act as a bridge between technical and business stakeholders Employment Standards Bachelor’s degree in Business, Marketing, Computer Science, Information Systems, or a related field. 1–3 years of experience in CRM, CVM, MarTech, or platform operations Working knowledge of campaign management tools, customer data platforms, or marketing automation platforms Strong analytical and problem-solving skills; able to work with large datasets and customer data flows Understanding of customer segmentation, personalization, and campaign lifecycle Excellent organizational and communication skills to manage multiple stakeholders and platforms Job Skills & Qualifications Experience with platforms such as Salesforce, Adobe Campaign, Oracle Responsys, or similar Exposure to loyalty management systems or real-time decisioning engines Experience working in telecom, financial services, retail, or other customer-centric industries Note: We regret to inform that only shortlisted candidates will be notified.