Email Copywriter & AI Integration Lead

Company Description Nurture specializes in creating email marketing solutions that help creators and brands connect with their audiences in meaningful ways. Through personalized, storytelling-driven content and high-performing email campaigns, we turn subscribers into loyal fans and paying customers. Our approach combines data-backed strategies with seamless execution to deliver measurable results that enhance brand growth. Trusted by clients for transparent communication and effective marketing, we handle every aspect of email marketing from strategy to delivery. Role Description We're a growing email marketing agency looking for a Email Copywriter to take ownership of copy across multiple client accounts — and help us define how we use AI as a tool in our production process. You'll be writing for a range of brands, managing your own output, and working closely with our account manager and design team to deliver campaigns that are on-brand, on-brief, and on time. You'll also play a meaningful role in shaping how we integrate AI into our copywriting workflow building prompting frameworks, establishing brand voice guidelines, and helping the team use AI to work smarter without sacrificing quality. You set the bar, and you hold it. This is a freelance contract position based in Canada. Hours are typically 15–20 per week, with occasional peaks of up to 25-30 hours during high-volume campaign periods. Compensation Rate: $40–50/hr CAD - depending on experience - Contract · Invoiced monthly Typical hours: 15–20 hrs/week - Up to 25-30 at peak Volume fluctuates month to month based on client campaign schedules. We're transparent about this upfront — you'll always have visibility into what's coming so you can plan accordingly What you'll own Multi-account copywriting Write newsletters, campaigns, and sequences across multiple client accounts — adapting tone, voice, and style to each brand with ease. Editing & quality control Review and elevate copy — whether AI-assisted or human-written — to ensure every email meets a consistently high standard before it reaches the client. AI workflow ownership Build and document our AI integration process — prompting frameworks, brand voice guidelines, and editing workflows the whole team can use. Brief interpretation Take newsletter briefs from the account manager and translate them into compelling, goal-driven copy that reflects client objectives and audience. Sequence & flow copy Write and edit automated email sequences — welcome series, nurture flows, re-engagement — with a strong sense of where each email sits in the subscriber journey. Revision management Handle client feedback and last-minute revisions efficiently — without losing momentum or quality in the process. AI integration — what we're looking for We use AI as a tool, not a shortcut. We need someone who can help us define what that looks like in practice. Prompting & framework building You can build repeatable AI prompting frameworks tailored to each client's brand voice — not generic, not sloppy. AI editing discernment You know the difference between AI copy that's passable and copy that actually sounds human — and you know how to close that gap every time. Process documentation You can document what you build so the whole team benefits — SOPs, style guides, prompt libraries that don't live only in your head. Efficiency without compromise You use AI to move faster, not to produce more mediocre work. Output quality stays high regardless of how it gets made. What we're looking for 2+ years email copywriting experience Based in Canada Strong editorial instincts Comfortable managing multiple brand voices Hands-on AI tool experience (Claude, ChatGPT, etc.) Understands email flows & sequences Self-directed — meets deadlines without chasing Collaborative with designers & account managers Communicative and available during your own set preferred business hours