Graphic Design Lead

Role Purpose Lead the visual expression of the brand by creating high-quality, impactful design systems and campaign creatives-while owning Xpresso’s visual identity across all internal and external communications. Primary Responsibility Creative Visual Design Develop strong visual directions for campaigns and brand communication Design across digital, social, marketing, and presentation platforms Translate strategy and copy into compelling visual storytelling Maintain high standards of design, craft, and originality Secondary Responsibility Pitch Design & Visual Storytelling Design high-impact pitch decks and presentations Visualise ideas, concepts, and narratives effectively Collaborate with strategy and content teams Elevate the overall perception and quality of pitches Tertiary Responsibility Design Governance & Execution Ensure consistency in visual identity across all outputs Guide and review design team deliverables Align with strategy, content, and digital teams Maintain scalability of design systems Additional Ownership Xpresso Visual Identity & Communication Own and evolve Xpresso’s visual identity and design language Drive both internal and external visual communication: Internal: presentations, culture communication, internal assets External: social media, website, marketing creatives, PR assets Ensure all visuals strictly adhere to brand guidelines Act as the final gatekeeper for all visual outputs Key Deliverables Campaign creatives (digital & offline) Social media and performance assets Pitch decks and presentations Internal & external communication designs Visual identity systems Core Skills Strong visual storytelling and design thinking Expertise in typography, layout, and composition Ability to translate ideas into impactful visuals Attention to detail and consistency Experience 8+ years in visual design / creative roles Agency or fast-paced marketing environment preferred Success Metrics (KPIs) Quality and impact of visual outputs Consistency of visual identity Contribution to pitch success Effectiveness of internal & external communication design