Growth Marketer

GROWTH MARKETER Location: Southfield, MI (On-site at HQ) Employment Type: Full-Time ---------------------------------------- DRIVE SCALABLE GROWTH AT EPIC HEALTH At EPIC Health, we’re building something different—healthcare that is accessible, data-driven, and relentlessly focused on patient outcomes. As a Growth Marketer, you will play a critical role in fueling that mission by driving new patient acquisition and membership growth across EPIC Health and its family of brands. This is a high-impact, high-visibility role focused on performance, experimentation, and measurable results. You’ll own campaigns end-to-end—from strategy to execution to optimization—continuously improving performance across channels and funnels. If you thrive in fast-paced environments, think in metrics, and move quickly from insight to action, this role is built for you. ---------------------------------------- WHAT YOU’LL DO PERFORMANCE MARKETING & CAMPAIGN EXECUTION * Develop and execute multi-channel acquisition campaigns across Meta, Google, email, SMS, and landing pages. * Drive new patient acquisition and membership growth across EPIC Health, Exodus, and PATHS. * Launch campaigns quickly and iterate based on real-time performance data. FUNNEL OPTIMIZATION & CONVERSION GROWTH * Build, manage, and continuously optimize end-to-end conversion funnels (ad → landing page → call center → booked appointment/subscription). * Identify drop-off points and implement strategies to improve conversion rates at every stage. * Partner with call center and operations teams to improve lead handling and conversion outcomes. ANALYTICS & PERFORMANCE TRACKING * Own and track key growth metrics including: * Cost per lead (CPL) * Cost per acquisition (CPA) * Conversion rates * Patient/member volume * Use data and analytics tools to generate insights and drive decision-making. * Build and maintain dashboards to monitor campaign performance and ROI. TESTING & EXPERIMENTATION * Run continuous A/B tests on audiences, creative, messaging, and offers. * Rapidly iterate to identify winning strategies and scale high-performing campaigns. * Develop hypotheses and validate them through structured experimentation. CROSS-FUNCTIONAL COLLABORATION * Partner with creative teams to develop high-performing ad assets and landing pages. * Collaborate with operations and call center teams to align marketing efforts with clinic capacity and patient experience. * Ensure alignment between marketing campaigns and real-world conversion performance. GROWTH STRATEGY & CHANNEL EXPANSION * Identify and test new acquisition channels and growth opportunities. * Explore emerging platforms, partnerships, and tactics to expand reach. * Recommend strategies to improve scalability and efficiency across campaigns. ---------------------------------------- WHAT YOU BRING REQUIRED QUALIFICATIONS * Bachelor’s degree in Marketing, Business, or related field * 3–6+ years of experience in growth marketing, performance marketing, or demand generation * Proven track record of driving measurable acquisition results (leads, patients, subscribers, etc.) * Hands-on experience managing paid media campaigns and budgets TECHNICAL & PLATFORM EXPERIENCE * Meta Ads (Facebook/Instagram) and Google Ads * CRM and marketing automation platforms (e.g., Go High Level or similar) * Analytics tools (Google Analytics, dashboards, attribution tools) * Landing page builders and conversion tracking tools SKILLS & COMPETENCIES * Strong understanding of conversion funnels and user behavior * Data-driven mindset with strong analytical and problem-solving skills * Experience with A/B testing and performance optimization PREFERRED QUALIFICATIONS * Experience in healthcare, multi-location businesses, or high-growth environments * Familiarity with call center-driven conversion models * Experience managing multi-brand or multi-market campaigns * Knowledge of HIPAA-compliant marketing practices ---------------------------------------- WHY JOIN EPIC HEALTH? * High-Impact Role – Directly influence patient growth and business performance * Fast-Paced Environment – Test, learn, and scale quickly * Collaborative Culture – Work cross-functionally with driven, mission-focused teams * Growth Opportunities – Be part of a rapidly expanding organization ---------------------------------------- READY TO BUILD SOMETHING EPIC? If you’re a performance-driven marketer who thrives on data, speed, and measurable impact—we want to hear from you. Apply today and help drive the future of healthcare growth at EPIC Health. Visit www.epichs.org [http://www.epichs.org] to learn more. * Background checks are required for this role.