Head of Growth Marketing

Head of Growth Marketing Location: San Francisco (remote) or UK (WFH) Reports to: Jinal Surti, CEO and Co-founder About Epoch Epoch Blue is the first-mile data company for global commodity supply chains. We generate location-linked intelligence (deforestation status, emissions, water stress, biodiversity risk, production volumes, compliance status) for every farm, plantation, and processing facility that feeds the world's cocoa, coffee, palm, soy, timber, beef, and rubber supply chains. We do this without requiring supplier cooperation, by combining satellite-native commodity detection, supply-shed modelling from facility addresses, and deterministic company-identifier matching. We are the data layer underneath the tools our customers already run. Our data flows into ERP systems, supply chain risk management platforms, procurement platforms, and trade compliance platforms, reaching tens of thousands of corporates through signed partnerships. As of April 2026, we monitor more than 20 million individual farms and plantations across 250 million hectares. Financial services (banks, insurers, and development finance institutions) are rapidly becoming the next frontier, underwriting parametric insurance, sustainability-linked loans, and agricultural credit against our data. Demand for first-mile data is being driven by four forces moving in parallel. Regulatory requirements in Europe and globally are pushing facility-level environmental and sourcing evidence into mainstream procurement. Epoch was co-founded in London in 2023 by Jinal Surti (CEO) and William Ouellette (CTO). We are backed by Sand River Ventures, Burnt Island Ventures, Cerulean Ventures, Ripple, and Mercy Corps Ventures. We are the most capital-efficient geospatial player in the category, roughly 10x more efficient than our peers, and we are scaling toward $100M ARR over the next five years. We operate as a lean, high-agency, high-performance team: strong opinions loosely held, disagree and commit, move fast on evidence. Why this role exists Epoch's go-to-market is working. Platform partners are reselling our data. Corporate buyers across automotive, food and beverage, pharma, apparel, and retail are pulling us into their compliance and sourcing workflows. Financial-services buyers are running pilots. Regulators are treating us as reference infrastructure. The pipeline is real, the product-market fit signal is strong, and partners are hungry for more joint motion. What we do not have yet is a marketing function. To date, growth has been founder-led, partner-led, and signal-driven. That approach has taken us this far. The next phase demands something different: scaling from early adopters into the mainstream corporate and financial-services market, compounding awareness as the regulatory window opens, and turning partner relationships into coordinated demand. It requires a marketing leader who can design the function from scratch and run it AI-native from day one. This is a build role. The first version of Epoch's marketing engine will be designed, staffed, and instrumented by the person we hire. What you'll own Awareness and category creation (top of funnel) Make Epoch the default reference when a procurement, sustainability, compliance, or financial-services leader is asked, "who is the first-mile data company?" Own the narrative, the content engine, the digital presence, PR, analyst relations, owned media, paid acquisition, SEO, SEM, events, and design. Translate our technical differentiation (satellite-native commodity detection, supply-shed generation, audit-defensible compliance) into language that resonates across five distinct buyer personas spanning platforms, corporates, suppliers, governments, and financial services. Qualified pipeline generation Build the demand engine that feeds our direct and partner sales motions. Land on a small number of meaningful metrics: MQLs, SQLs, partner-sourced opportunities, pipeline contribution by channel, cost per qualified opportunity. Run the function against them and be comfortable being graded on output rather than activity. Conversion and sales enablement Work hand-in-glove with the commercial team to drive conversion rates up and sales cycles down. Ship the sales assets, customer references, objection-handling collateral, commodity- and vertical-specific decks, and persona-mapped messaging that compress deal cycles from months to weeks. Close the loop between marketing claims and sales reality so that every asset is tested against what actually lands in a customer conversation. Partner co-marketing Build the joint go-to-market motion with our platform partners across ERP systems, supply chain risk management platforms, procurement platforms, and trade compliance platforms, plus the partners we have yet to sign. Each partner has a different reach, customer profile, integration depth, and sales culture, so the playbook is never uniform. Design co-branded campaigns, joint webinars, shared case studies, partner-enablement content, and coordinated PR moments that generate leads for both sides. Partner-sourced pipeline is a core KPI. AI-native marketing operations Build Epoch's marketing function the way it should be built in 2026. Agents for research, content drafting, segmentation, and personalization. Automated testing and iteration across channels. Programmatic, persona-aware campaign generation. Instrumented feedback loops between web, CRM, product usage, and sales conversations. The goal is to design a function where a small, senior team produces the output of a 20-person marketing org and learns faster than any of them. What success looks like in year one • A defined category and narrative. Epoch's positioning, messaging, and voice are codified and consistently applied across every surface: web, sales, partner, press, and product. Prospects walk into sales calls already oriented to how we talk about first-mile data. • A measurable demand engine. A documented funnel with targets for awareness, MQLs, SQLs, and partner-sourced opportunities. Monthly qualified pipeline is growing in step with our revenue plan. Cost per qualified opportunity is trending down. • Partner co-marketing in motion. At least three platform partners are running co-branded campaigns that generate joint leads. Partner marketing is a repeatable motion rather than a bespoke negotiation each time. • An AI-native operating model. The function is instrumented end-to-end. A small, senior team, augmented by agents, is shipping at the pace and volume of a much larger org. What we're looking for Must-haves: A product marketing foundation with real top-of-funnel range. You have built positioning, messaging, and product launches for a technical B2B product, and you have also owned demand generation, content, SEO/SEM, paid acquisition, PR, events, or design. AI-native in practice. You are already using agents, automation, and LLM-based tooling inside your daily workflow. You can describe specific marketing problems you have solved with AI and the measurable lift it produced. You are excited by the prospect of designing a marketing function from the ground up with AI as a first-class operator. Comfortable being graded on outcomes. You have owned a pipeline or revenue number. You can read a funnel, run attribution conversations without flinching, and make trade-offs between short-term leads and long-term category position. A Builder by nature. You have designed a marketing function from an early stage, set strategy and executed against it, hired into it, and lived with the consequences. A strong sales partnership. You treat the sales team as your closest collaborator. You sit in on calls, ship assets based on what you hear, and iterate in days rather than quarters. High agency, high performance, low ego. You hold strong opinions, share them directly, and commit once the call is made. You move fast when the evidence is there and change your mind when it shifts. Nice-to-haves: Partner or channel marketing experience. You have run joint GTM with platform, ecosystem, or OEM partners and understand the asymmetries of different reach, different sales cultures, and different economics that kill uniform playbooks. Enterprise SaaS or PLG growth background. You have built a marketing function inside a B2B SaaS or product-led growth company, and you understand how to design for long, multi-stakeholder enterprise sales cycles while keeping the self-serve or bottom-up motion intact. Time at an AI-native start-up. You have worked inside a category-defining AI company, or an AI-first team at an established company, and you have internalized how these organizations build and operate differently. Domain adjacency. Background in supply chain, sustainability, climate, regulatory-tech, geospatial, or financial services is a plus. We weight marketing craft and AI fluency higher than domain experience. Where you'll be This role can be based in either San Francisco or London. Wherever you sit, we will expect you in the other hub regularly, and in the field with customers and partners as often as the work calls for it. You will have a counterpart in almost every time zone we care about. How we work We are a small team operating with a clear thesis and a lot of conviction. We write things down. We publish internally. We run on evidence. We hire slowly, give people a lot of rope, and expect them to be in the details and in the strategy at the same time. We would rather hire one exceptional person than three good ones. Epoch is an equal opportunity employer. We hire on talent, evidence, and fit with our operating principles. Hiring Process: Please make sure you have read the JD and properly matched yourself to the requirement Then email me on stephenr@alexanderrhodes.co.uk Attach your CV or LinkedIn profile Include a short synopsis c.100-250 words I will endeavour to respond to all applicants in 48 hours.