Head of Marketing

Position Title: Head of Marketing Location: Sector- 63, Noida (Work from Office) Experience Required: 3+ Years in Performance Marketing About the Role We are looking for a highly driven and result-oriented Head of Marketing to lead our end-to-end marketing function. The ideal candidate should have a strong background in performance marketing, with proven experience in scaling digital campaigns, generating qualified leads, optimizing CAC, and driving revenue growth. This role requires a strategic thinker who can also execute hands-on across paid media, funnel optimization, analytics, and team management. Key Responsibilities Performance Marketing Plan, execute, and optimize paid campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and YouTube. Manage monthly ad budgets and maximize ROI. Monitor and improve key metrics such as CPL, CAC, ROAS, CTR, and conversion rates. Conduct A/B testing on creatives, landing pages, and ad copies. Marketing Strategy Develop and implement integrated marketing strategies aligned with business goals. Create growth plans to increase brand awareness, lead generation, and customer acquisition. Identify new channels and opportunities for scale. Funnel Optimization Analyze the customer journey from click to conversion. Optimize landing pages and conversion funnels to improve lead quality and sales conversions. Work closely with sales teams to improve lead-to-revenue performance. Analytics & Reporting Track campaign performance using tools such as Google Analytics, Google Tag Manager, and CRM dashboards. Prepare weekly and monthly reports with actionable insights. Use data to drive strategic decisions. Branding & Content Oversight Ensure consistent brand messaging across all channels. Guide content and creative strategies to support campaign objectives. Required Skills & Qualifications 3+ years of hands-on experience in performance marketing and digital marketing. Proven track record of generating high-quality leads and improving ROAS. Strong understanding of paid media platforms, attribution models, and analytics. Experience with CRM tools and marketing automation platforms. Excellent leadership, analytical, and communication skills. Ability to manage budgets and make data-driven decisions. Preferred Qualifications Experience in EdTech, SaaS, or high-growth startups. Familiarity with SEO, email marketing, and conversion rate optimization. Experience managing large advertising budgets.