Head of Marketing & Brand

Job Description Our Client, Nepal Breweries is looking for a dynamic and experienced Head of Marketing & Brand to lead the brand vision, market positioning, and growth strategy of our brewery. This is a leadership role responsible for building a powerful beer brand in Nepal’s competitive market. Prior experience in a brewery or alcoholic beverage industry is mandatory. Key Responsibilities Lead overall brand strategy, positioning, and communication Develop and execute go-to-market strategies for new and existing products Drive volume growth, market share, and brand equity Manage product portfolio (lager, strong, premium, craft variants, etc.) Oversee packaging, label design, and brand identity Plan and execute ATL, BTL, and digital marketing campaigns Build strong trade marketing and distribution support programs Work closely with sales, production, and leadership teams Manage agencies, budgets, and marketing ROI Lead consumer insights, research, and innovation pipeline Job Specification Requirements Mandatory: Prior experience in a brewery / beer / alcoholic beverage company 3-5+ years of experience in marketing & brand leadership Proven track record of building and scaling brands Strong understanding of Nepali beer market, pricing, and distribution dynamics Experience in launching new products and managing portfolios Excellent leadership and team management skills Strong creative instinct with commercial acumen What We’re Looking For Someone who understands both mass + premium beer segments Ability to create a distinct Nepali brand identity Hands-on leader who can execute, not just strategize Deep understanding of on-trade & off-trade channels Skills: brand identity,strategy,positioning,brewery,beverage industry,leadership,brand equity