Head of Marketing, Japan, Asset Management

Job Profile Role A Tokyo-based role reporting to the Head of Marketing, Asia & Middle East to drive marketing strategies for Japan and help achieve business growth objectives: Own the marketing plan for Asset Management in Japan. Lead planning, development and management of all marketing strategies aimed at acquiring business from new and existing clients Lead the marketing team in Japan. Empower and enable colleagues to achieve marketing and business goals Plan and execute campaigns utilising traditional media, social and digital media, website, events, partnerships, collaterals, etc. to raise the profile of HSBC AM amongst wholesale and institutional clients Plan and organise proprietary client events to engage target audiences and fulfil pre-determined marketing and sales KPIs. Identify high-impact industry event sponsorships where our capabilities can be showcased effectively to relevant target audiences Create sales enablement content and localise marketing materials from other points-of-manufacture to support product launches, campaigns, events and other client initiatives Manage, track and report the costs, efficiencies and ROI of marketing activities Track and analyse competitors’ activities as well as industry trends with the aim of enriching HSBC AM’s marketing proposition Partner with the sales/business development team to understand and fulfil client needs Establish collaborative relationships with various internal stakeholders including - Investments, Compliance, Product Marketing, Marketing Delivery, Product Development etc. to ensure marketing activities are delivered in a smooth and timely manner Build relationships with HSBC Group businesses to facilitate collaborative marketing efforts and aid the business in achieving its objectives Partner with the Communications Team to identify and leverage external and internal publicity opportunities Manage external vendors such as creative agencies, media planners, production houses and event organisers Ensure Global Standards, core process and procedures are followed and monitored, and global and local compliance and audit requirements are fully met roject manage to ensure marketing activities are delivered in an accurate and timely fashion Certifications, Qualifications & Experience (For the Job – not the Job holder. Minimum requirements of the Job) University graduate At least 15 years’ asset management marketing experience, covering Japan, including in leadership roles Credible experience in delivering campaigns and projects across the marketing mix (ATL, BTL, digital, events, etc.) Strong track record of managing marketing teams, mentoring team members and guiding them to succeed in their roles Demonstrable understanding of the local regulations, client profiles and competitive landscape In-depth knowledge of investment terminology and understanding of portfolio management concepts. Ability to break down complex investment ideas into client-friendly marketing messages Excellent communication skills – written and oral Japanese (native) and English Collaborative team player with the ability to work in a matrixed environment and with teams from different backgrounds Proven project management skills - deadline and detailed-oriented