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British Council

Head of Marketing Performance and Reporting

British Council

London · England · United Kingdom Full-time 5-10 13h ago

Job description

The Role: This role leads the design and delivery of a global marketing performance and reporting framework, aligned to wider organisational measures. It quantifies return on investment, drives digital performance reporting, and provides insight to inform strategic decision‑making, standards, and continuous improvement across the global network. Accountabilities : Leadership and Managem entPlans and prioritises own work activities to ensure effective delivery of diverse responsibilities and deliverables over a quarterly to annual time horiz on.Determines work plans and coordinates input from others (who may be outside the direct management line) to meet specific objectiv es.Provides formal line management of a team of Performance experts and Business Scienti s t. Strategy and Plann i ng Leads the implementation of global marketing reporting frameworks and performance dashboards, providing a central, consistent view of marketing performance in collaboration with the Marketing Operations te am.Designs and embeds aligned marketing KPIs, processes, and tools across plans globally, ensuring engagement, buy‑in, and compliance with performance and reporting standar d s . Relationship and Stakeholder managem ent Actively participates in the Marketing Community of Practice and the network of marketing profession als.Develops peer/personal networks within and outside Marketing and Communications to enhance own knowledge and expert ise.Proactively builds and maintains excellent relationships with partners and stakeholders to ensure integrated, joined up and future-proofed approaches and soluti ons. Sector/Subject exp ertise Develops deep insight into global marketing performance measurement contexts, challenges, and opportunities, ensuring approaches are informed, relevant, and aligned with organisational prio rities.Partners closely with colleagues and stakeholders to connect performance reporting to wider business needs, strategy, and joined‑up organisational th inking.Provides expert guidance on performance frameworks, delivers aligned global solutions, and maintains professional excellence through continuous devel o p ment. Consultancy, analysis and Problem Solving Delivers expert global analysis and reporting on marketing outcomes, guiding managers on effective indicators and metrics to inform marketing strategies, using standard tools and te mplates.Applies advanced analytics by combining customer and marketing data to assess effectiveness, maximise ROI, and recommend aligned performance measures in collaboration with Marketing Operations and wide r teams. Role specific knowledge and ex perience: Essential: Highly developed analytical and mode lling skillsExperience of leading performance and reporting within a large and complex organisationDeep understanding of the processes and tools that enable effective performance measurement a nd reportingDemonstrable experience in developing and managing cascaded performance measurement and repor t ing system s Desirable: Knowledge of the markets the British Council operates in.Experience in a global organisation Languag e Requirements:The British Council systems and global processes operate in English. Written and verbal proficiency in Engli sh is required. Closing Date: Applications will close at 23:59 IST/19:29 UK time on F riday, 22 May 2026 You must have the legal right to work in UK at the t i me of application. Imp ortant Information: Business Divisi on: English and Exams Department: MarketingPay Band: 9Country/Location: London, Belfast, Cardiff, Ed inburgh | UK (Hybrid)Contract Hours: Full time - 36 hours per w eek, Monday to FridayContract Type: Indefinite Contract (Pe rmanent) Requirements:Please note that candidates must have the pre-existing, leg al right to work in UK.Mobility / relocation / visa sponsoring suppor t will not be provided. British Council supports working in new ways such as hybrid working, subject to full approval by line management and conditional upon our ability to provide the appropriate level of service. This may not be appropriate for all roles but can b e explored at interview.