Loyalty Campaigns & Partnerships Manager

Overview We Are PepsiCo PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S ®️, DORITOS ®️, CHEETOS ®️, GATORADE ®️, PEPSI ®️, QUAKER ®️ and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u. “We are an equal opportunity employer and comply with the with the global human rights policies and equality laws in the countries we operate in, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or marital/civil partnerships, religion or belief, gender, disability and we are Mowaamah -GOLD certified in Saudi.” Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/ PepsiCo is driving a digital transformation agenda lately creating a strategy towards building digital experiences for consumers and rewarding them with value in the form of early access to new products, product discounts, product offers & rewards etc. Joy App, a wholistic loyalty platform in KSA, will be the first such pilot in this direction, acting as integrated PO1 platform for driving PepsiCo’s 1st Party Data (1P) strategy and connecting directlywith consumers leveraging its popular snacks and beverage brands portfolio . This role will drive and build a strong content strategy for the platform, managing content curation and merchandizing on the app. This role will eventually grow into a content and personalization leader for the loyalty platform, setting up playbooks for the platform management and operations across all sector BUs. Responsibilities 1. Increase content consumption on the loyalty app in KSA and improve customer lifetime value through flawless execution of content marketing campaigns (announcing new content, promoting featured/seasonal content) and lifecycle marketing campaigns (welcome/on-boarding programs, re-engagement programs, reacquisition programs) 2. Ensure backend content management which certainly includes: - Changing sequence of widgets on homepage - Managing challenges/quizzes/surveys on-the-go - Adding personalized offers based on each user profile - Managing different campaigns for both snacks and beverages 3. Ensure all CRM campaigns are delivered on time, to the correct audience with the best possible consumer journey 4. Own app communication strategy via push notifications and in-app messaging to drive video consumption and engagement 5. Conduct AB testing and analysis on all campaigns performance, communicate results effectively to the team and draw actionable conclusions 6. Build strong relationships with product marketing, comms, media, marketing leads, creative, cross-functional teams and 3rd parties as well 7. Cooperate with PepsiCo loyalty aggregator partner on providing the best catalog of rewards while refreshing this catalog periodically or whenever needed and making sure to track the cost of such rewards in addition to PepsiCo’s profit margins in parallel 8. Cultivate and build relationships with new potential partners in KSA or outside KSA 9. Plan and execute partnership and sponsorship pitch presentations and proposals to new partners. Qualifications 1. Graduate of Business Administration, Engineering, Commerce, Marketing major from a reputable university 2. Must have +5 years of experience in marketing, digital marketing, partnerships and online/offline media planning in food & beverage or any related field 3. Previous experience managing a marketing team 4. Highly innovative mindset with a positive conduct 5. Thorough knowledge of Microsoft Office products