Performance Marketing Manager

BrightCHAMPS is a holistic skill-building platform dedicated to bridging the gap between traditional education and essential real-world competencies. Offering expert-designed courses in various fields like Coding, Financial Literacy, Math, Robotics, AI, and Communication, BrightCHAMPS empowers the next generation of leaders. With operations in over 30 countries and delivering 200,000+ live classes monthly, the platform has achieved global recognition. Backed by $63M in funding and a $650M valuation, BrightCHAMPS prides itself on a collaborative, impact-driven work culture. The company's vision is to provide transformative education to every child, equipping them with the tools needed to shape a brighter future Key Responsibilities: Own end-to-end management of Google Ads accounts across Search, Display, YouTube, Performance Max, and Discovery campaigns Build and scale campaigns targeting parents and students across India, Southeast Asia, the Middle East, and other key markets Conduct deep keyword research, audience segmentation, and intent mapping to maximize relevance and Quality Score Implement and optimize Smart Bidding strategies (Target CPA, Target ROAS, Maximize Conversions) across funnel stages Manage Performance Max campaigns including asset group strategy, audience signals, and listing feed optimization Own end-to-end management of Meta Ads (Facebook & Instagram) across Awareness, Consideration, and Conversion objectives Build prospecting and retargeting funnels using Custom Audiences, Lookalikes, Interest, and Broad targeting strategies Manage campaign structures across Advantage+ Shopping Campaigns (ASC), Lead Gen, and Conversion campaigns Analyze campaign performance and continuously optimize for CAC, ROAS, and LTV Collaborate with creative teams to test ad copies, hooks, and creatives for performance improvement Work closely with analytics and product teams to improve funnel conversion rates and attribution accuracy Generate actionable insights through dashboards and performance reports Requirements: 4+ years of hands-on experience managing both Google Ads and Meta Ads, with budgets of ₹50L+ per month combined Deep expertise in Google Search, Display, YouTube, and Performance Max campaigns Strong command of Meta campaign structures, Advantage+, Lead Gen, and retargeting funnels Solid understanding of Smart Bidding (Google) and Meta's auction, delivery, and learning phase dynamics Experience with Meta Pixel, Conversions API (CAPI), and post-iOS14 attribution strategies Proficiency in Google Analytics 4, Google Tag Manager, and Meta Events Manager Strong analytical skills; comfortable with Excel/Sheets, Looker Studio, or similar dashboarding tools Prior experience in edtech, D2C, or subscription-based businesses Exposure to international markets (SEA, MENA, or US) What We’re Looking For: Strong ownership mindset with a bias for action Data-driven decision-maker with a growth-first approach Ability to balance performance, creativity, and experimentation Someone who thrives in a fast-paced, high-impact environment