School Head of Marketing

Job Description ISP School Head of Marketing Role Profile Purpose of the Role The Head of Marketing consistently strives for outstanding performance across all professional standards, delivering successful outcomes and ensuring efficient and effective administrative operations. This role helps the school become the first choice in our local market (“Schools of Choice”). As a member of the administrative team, the Head of Marketing provides a friendly and welcoming service to students, staff, families, and visitors in a manner that truly reflects the values of our school. The post holder is expected to prioritize tasks and manage their workload with minimal supervision, ensuring that marketing strategies, protocols, and procedures maximize student retention, drive enrolment growth, build a credible and positive public image, and strengthen both the School and ISP brands across Portugal. The school’s pursuit of excellence begins at our front gates, and this role actively seeks to ensure an outstanding public perception of our operations and provision. ISP Principles Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Well-being and safety are both essential for learners and learning. Therefore, we consistently identify potential safeguarding issues, act on them, and follow up appropriately. Treat everyone with care and respect. We look after one another, embrace similarities and differences, and promote the well-being of ourselves and others. Operate effectively. We focus relentlessly on the things that matter most and make the greatest difference. We apply school policies and procedures and embody the shared values of our community. Learn continuously. Improvement drives us. We actively engage in personal and professional development, as well as school improvement. ISP School Head of Marketing – Key Responsibilities Corporate Identity Lead the development of a brand architecture and establish a framework within which the school should operate, including a clearly defined corporate identity and brand playbook. Act as guardian of the brand, ensuring it is used properly and consistently across all channels. Support the school in the creation and consistent use of its stories and promises. Serve as community manager, guiding and supporting the school in developing stories to share on social media, ensuring corporate identity is maintained and promotional efforts maximized. Create and execute the school’s annual Marketing Plan. Work in close collaboration with the Admissions Department to design strategies that attract and retain students. Design and create document templates, marketing collateral, and informative posters. Conduct market research and analysis. Develop, update, and manage the school website and social media platforms, ensuring regular postings and high-quality imagery. Build and maintain partnerships with local businesses and relocation agencies as part of student recruitment activities. External and Internal Events Lead planning and participation in all school events for prospective and current families and students. Develop promotional materials and coordinate all communications activities related to such events, including press releases. ISP Student Activities & Event Promotion Support and promote communications that drive active participation of students and families in ISP-wide activities and events (e.g. ILOS). Produce regular newsletters and bulletins for staff and families, including termly magazines and yearbooks. Attend, document, and photograph important school events for use in communications and marketing. Other Responsibilities Report to Central Office on all marketing matters and actively seek guidance and support from regional staff, including resources and ISP collateral. Provide general administrative support for the school’s marketing needs. Deliver fortnightly progress updates on marketing to the Head of School. Support Academic Heads with student events. Hold PR events with key stakeholder groups. Provide a marketing perspective for all parent-facing activities. Support the Parent Committee. Work closely alongside the Head of Admissions. Keep school calendars up to date for all stakeholders. Skills, Qualifications, and Experience Bachelor’s degree or Higher Diploma in Journalism, Public Relations, Marketing, or a related business discipline. 5–10 years’ relevant experience in a similar role, preferably in education, though not essential. Native-level English and Portuguese, Spanish will be considered an advantage. Flexible, positive, and proactive “can-do” attitude. Full understanding of Equal Opportunities and ability to implement it in everyday practice. Strong communication skills with the ability to resolve issues quickly and professionally. Excellent management skills and ability to follow the school’s disciplinary code. Desirable: Experience in both business and academic environments. Agency management, project management, brand development, communications, event organization, content development, copywriting, social media, and digital marketing experience. Advanced writing, editing, and proofreading skills. Confident communicator with the ability to present ideas clearly and persuasively. Excellent organizational, time management, and planning skills. Proven experience in PR and advertising across different media and channels. High degree of computer literacy (Microsoft Office, Illustrator, Photoshop, Canva, PowerBi). Strong knowledge and understanding of current trends in digital and social media. Excellent leadership skills with both internal staff and external stakeholders. Strong negotiation skills with media and agencies. Self-motivated with a positive, professional approach to management. High creativity and flexibility. Excellent skills in communication, collaboration, stakeholder management, multitasking, analysis, and results orientation. Approachable to children, families, and staff. Flexible, friendly, professional, and cooperative when working with colleagues. ISP Leadership Competencies You consistently demonstrate and role-model the ISP Leadership Competencies in all that you do: Collaboration: Actively contributes to school or regional leadership; cooperative and a genuine team player; develops positive, supportive relationships to solve problems and maximize opportunities. Learning & Getting Better: Shows passion for learning and continuous improvement, using evidence and feedback; supports others in their development and growth. Innovation Leadership: Creates an environment where ideas flourish; motivates and inspires others through the entire creation process. Outcome Driven: Consistently seeks solutions, aims to exceed goals, and focuses on KPIs. Resilience: Handles setbacks calmly and effectively. Community Focus: Dedicated to meeting and exceeding the needs and expectations of students and families. Integrity & Ethical Management: Works with ethics and integrity, helps others feel valued, and upholds ISP’s vision, purpose, and principles. Leading & Inspiring Others: Supports, encourages, and inspires students, colleagues, and teams to give their best. Understanding People: Objectively identifies the strengths and motivations of individuals inside and outside the organization. Influencing & Communication: Communicates clearly, influences, and inspires through timely and effective communication. Agile: Responds effectively to change and ambiguity, offering practical solutions. Strategic, Commercial & Financial Awareness: Applies knowledge of the business and sector to improve effectiveness and profitability. Planning & Decision Making: Makes informed decisions, organizes resources, and balances priorities to achieve desired outcomes. Diversity & Equity: Promotes inclusion and supports all children and adults to thrive in diverse environments. ISP Principles Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately. Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others. Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community. Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools. Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement. ISP Commitment to Safeguarding Principles ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history. ISP Commitment to Diversity, Equity, Inclusion, and Belonging ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply. Our growth is creating great opportunities! Our team is expanding and we want to hire the most talented people we can, our continued success depends on it. Once you've explored our open positions, apply to the ones that suit you best and keep track of your progress and new postings that might interest you. Thanks for your interest in working on our team! Thank you for your interest in a career at International Schools Partnership. Please browse our current vacancies to find a role that suits your skills and experience. We look forward to hearing from you..