Senior Content Strategist

Blue Marble Geographics, the maker of Global Mapper and Avenza Maps, develops professional geospatial software that enables organizations to turn spatial data into real world action. We are seeking a Senior Content Strategist to build and execute a modern content strategy that strengthens brand authority while directly supporting pipeline growth and revenue outcomes. This role requires a blend of GIS domain knowledge and growth oriented content expertise. The ideal candidate can translate complex geospatial concepts into compelling content that drives discovery, engagement, and conversion across the full marketing funnel. Reporting to the VP of Marketing, this role will define the strategy and execute it directly, with the opportunity to evolve into leading a broader content function over time. Responsibilities Content Strategy and Editorial Leadership Define and own Blue Marble’s content strategy, editorial direction, roadmap, and distribution, aligned to growth, expansion and GTM priorities Define vertical based editorial themes and build a consistent narrative across blog, webinars, website, product education, and thought leadership that reinforces positioning in the geospatial market Build a scalable content engine that supports awareness, education, and full-funnel conversion Content Creation and Execution Own content creation end to end, producing high quality articles, guides, case studies, product education, and research driven pieces that educate the market and drive engagement and conversion Translate complex GIS workflows and technical capabilities into clear, compelling narratives Own social media presence across key platforms, establishing a consistent voice and using social as a core distribution and engagement channel SEO and Growth Impact Identify keyword opportunities and build SEO and AI driven content that captures high intent demand and drives qualified acquisition Leverage content to improve conversion across the funnel from discovery to trial, demo, and purchase Measure performance and optimize content based on engagement and conversion data Cross Functional Collaboration Partner closely with product, sales, and technical teams to capture expertise, real world use cases, and customer stories Support sales enablement through customer stories, industry insights, and product education that help prospects understand real world applications and value Partner on campaigns, webinars, and digital initiatives to ensure content drives engagement and performance Qualifications 5+ years of experience in content marketing, editorial, or related roles Experience in GIS, geospatial, mapping, spatial analytics, or similar technical industries Strong ability to translate technical concepts into clear, engaging narratives Demonstrated experience building and executing SEO driven content strategies Experience using content to drive acquisition, engagement, and conversion across the full marketing funnel Excellent writing, editing, and storytelling skills Experience building content programs, including social, from early stage or transformation environments