Senior SEO Specialist

TripleDart Digital is a B2B SaaS performance marketing agency working with some of the most ambitious SaaS companies globally — typically scaling from $5M to $100M+ ARR across the US, Europe, and APAC. We’re Not a Traditional Agency We focus on pipeline, SQLs, and revenue — not vanity metrics We build full-funnel paid media engines, not isolated campaigns We operate as an AI-first team, where automation, predictive optimization, and AI-driven creative testing are part of everyday work We’re building for where paid media is going — not where it’s been. Role Overview (Summary) We are looking for a Senior SEO / GEO Specialist to own search strategy and execution across 4–5 B2B SaaS clients. You will be responsible for driving measurable organic growth through both traditional SEO and AI search optimization — ensuring our clients rank on Google and get cited by tools like ChatGPT, Perplexity, and Google AI Overviews. This is a senior individual contributor role. You will set the quality bar, lead client communication on all SEO matters, and help elevate the wider team's capabilities. Key Responsibilities SEO Strategy & Execution Own end-to-end SEO delivery for 4–5 B2B SaaS accounts — audits, keyword research, on-page optimisation, technical SEO, and internal linking Develop content strategies and detailed briefs aligned to search intent and buyer funnel stage Drive technical SEO improvements in partnership with Dev (Core Web Vitals, site architecture, crawl efficiency) Conduct ongoing competitive analysis and SERP landscape reviews per account Generative Engine Optimisation (GEO) Build and execute AI search strategies to grow client brand citations in LLM-powered tools (ChatGPT, Perplexity, Gemini, AI Overviews) Optimise content for AI retrieval: structured data, E-E-A-T signals, entity-based frameworks, and answer-friendly formats Monitor and track AI citation presence using available tooling; report progress monthly Run prompt-testing experiments to evaluate client visibility in AI-generated responses Translate GEO learnings into repeatable playbooks for the team Client Communication & Reporting Act as the primary SEO and GEO point of contact for assigned clients Prepare and present monthly performance reports with clear data narratives and forward-looking recommendations Translate technical SEO and AI search concepts into language non-technical stakeholders can act on Proactively flag risks and propose solutions before issues escalate Deliver at least one structured weekly insight per account: what changed, why it matters, what happens next Quality, Documentation & Team Own QA for all deliverables — intent alignment, metadata, heading structure, internal links, structured data, and content quality Maintain clean task hygiene: tickets updated in real time, decisions documented, blockers escalated early Coordinate with Content Ops (briefs, revisions, publishing calendar) and Dev (technical implementations) Mentor junior SEO Specialists and contribute to internal SOPs and knowledge base Experience Required Must-Have 4+ years of SEO experience in a B2B SaaS agency or in-house environment Strong hands-on skills across technical SEO, on-page optimisation, keyword research, and content strategy Working knowledge of GEO / AI search optimisation — experience optimising for AI Overviews, Perplexity, or LLM citation is a strong advantage Proficiency with Ahrefs or Semrush, Google Search Console, Screaming Frog, and Looker Studio (or equivalent) Ability to manage 4–5 client accounts simultaneously without compromising quality Strong written communication — clear, concise, and client-ready Nice-to-Have Experience with schema markup and structured data (FAQ, HowTo, Article, Product) Familiarity with entity-based SEO and knowledge graph principles Experience using AI Workflow tools (n8n, AirOps,...) for research, execution & automation Understanding of B2B SaaS metrics — MQLs, pipeline contribution, and how organic maps to revenue Prior experience mentoring or reviewing SEO team members What Success Looks Like Independently manages 4–5 B2B SaaS accounts with strong ownership, timely execution, and high-quality deliverables Drives measurable growth in organic visibility, qualified traffic, and conversion-focused keyword performance Successfully implements GEO strategies that improve client visibility and citations across AI search platforms like ChatGPT, Gemini, Perplexity, and AI Overviews Delivers clear, strategic, and client-ready reporting with actionable insights tied to business impact Collaborates effectively with Content Ops and Dev teams to execute content, technical SEO, and structured data initiatives Maintains high QA standards across all deliverables including metadata, internal linking, content structure, and search intent alignment Contributes to team growth through documentation, SOP improvements, experimentation, and mentorship of junior team members Why Join TripleDart Work with fast-growing global SaaS companies Be part of a team building an AI-first marketing engine Get real ownership early Learn faster than you would anywhere else in paid media