SEO Specialist

Experience: 3 – 5 Years Location: 100% Remote (WFH) Target Markets: US & Canada Employment Type: Full-Time Role Overview We are seeking a results-driven SEO Specialist with a proven track record of growing organic traffic for clients in the United States and Canada. You will be responsible for managing all SEO activities, from content strategy and keyword research to technical audits and link-building campaigns. The ideal candidate understands the nuances of North American search behavior and knows how to compete in high-difficulty niches. Key Responsibilities Strategy Development: Create and execute data-driven SEO roadmaps specifically tailored to US/Canada localized search trends. Technical SEO: Conduct deep-dive audits (Crawlability, Indexing, Site Architecture) and work with developers to implement fixes. On-Page Optimization: Optimize headers, meta-data, and internal linking structures while ensuring content meets E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) standards. Keyword Intelligence: Perform advanced keyword research focusing on high-intent "buyer" keywords and long-tail opportunities relevant to North American consumers. Link Building & Outreach: Execute white-hat backlink strategies, including guest posting, PR outreach, and unlinked brand mention recovery. Local SEO: Manage Google Business Profiles (GBP) and local citations to dominate "near me" searches in specific US/Canadian cities. Reporting: Provide monthly performance reports using Google Analytics 4 (GA4) and Search Console, focusing on ROI and conversion tracking. Technical Requirements Industry Tools: Expert-level proficiency in Ahrefs, SEMrush, Moz, and Screaming Frog. Analytics: Advanced knowledge of GA4 and Google Search Console (GSC). Content Strategy: Ability to create detailed content briefs for writers that align with search intent. CMS Familiarity: Experience working within WordPress (Yoast/RankMath) and Shopify environments. AI Integration: Proficiency in using AI tools (ChatGPT, Claude, Perplexity) to assist in keyword grouping and content outlines without sacrificing quality. Specific Requirements For US/Canada Markets Language & Nuance: Perfect command of American/Canadian English, including an understanding of local spelling, idioms, and cultural references. Market Experience: Minimum of 2 years specifically managing campaigns for businesses located in or targeting North America. Compliance: Knowledge of regional privacy laws (like CCPA or PIPEDA) as they relate to web tracking is a plus. Remote Work & Soft Skills Self-Starter: Ability to manage multiple client accounts independently in a WFH setup. Communication: Strong presentation skills for video calls; ability to explain complex SEO concepts to non-technical stakeholders.