SEO Specialist

At Hepsiburada, we are driven by our mission to improve people's lives by developing innovative products and services. Prioritizing customer satisfaction, we offer over 280 million products across more than 30 categories. Through our marketplace model, we bring together over 100,000 businesses. With Türkiye’s and the region's largest Smart Operations Center, industry-leading R&D initiatives, and innovative solutions, we contribute significantly to the growth of the e-commerce ecosystem. For the past two years, we have proudly held the title of Türkiye's most recommended e-commerce platform. Through our innovative services like HepsiJET, Hepsipay, HepsiLojistik, HepsiAd, and Hepsiburada Global, we create value for all our stakeholders. Committed to harnessing technology for social benefit, our “Technology Empowerment for Women Entrepreneurs” program has connected thousands of women entrepreneurs with e-commerce, supporting their growth. Our goal is to leverage digitalization and e-commerce to enable greater economic participation. With 25 years of experience driven by innovation and entrepreneurship, we proudly continue our journey as “Türkiye’s Hepsiburada” and the first and only Turkish company representing Türkiye and listed on NASDAQ, the world's leading technology exchange. For our colleagues, we offer a work environment that supports creating together and adding more meaning to our work. As a team full of opportunities, we are happy to develop, produce and succeed together. If you want to be part of a team that creates value for everyone and improves people’s livesthrough innovative products and services—and contribute to exciting success stories—the future starts here Hepsiburada Guide helps customers and partners quickly find clear answers and make the right decisions. The service combines structured content, search, and self-service capabilities to improve user experience and reduce support demand. We are looking for an SEO Specialist who will drive organic growth, improve search visibility, and optimize the overall search and content experience of the Guide service. Our Requirements: ● Bachelor’s degree in a related field ● Minimum 2 years of experience in SEO ● Hands-on experience with SEO tools such as Ahrefs, Semrush, Screaming Frog, SEO Monitor, etc. ● Strong understanding of search engine algorithms and ranking factors ● Experience with technical SEO, site audits, and performance optimization ● Proficiency in Google Analytics and Google Search Console ● Advanced Excel / Google Sheets skills ● Basic knowledge of HTML and CSS (JavaScript is a plus) ● Strong analytical thinking and problem-solving skills ● Ability to prioritize tasks and take ownership ● Strong communication and presentation skills ● Good command of English Your responsibilities: ● Develop and execute the SEO strategy for Hepsiburada Guide ● Optimize the platform for search engines (technical SEO, on-page, and off-site) ● Conduct keyword research, clustering, and search intent analysis ● Work closely with Content, Product, and Development teams to ensure SEO best practices are applied in content creation and platform development ● Perform regular SEO audits and identify areas for improvement ● Analyze organic traffic, rankings, and user behavior to generate actionable insights ● Monitor and report on SEO performance and key metrics ● Conduct competitor analysis and identify growth opportunities ● Test new hypotheses and continuously improve SEO performance ● Define and track KPIs such as organic traffic, search success rate, and content performance Nice to have: ● Experience in e-commerce or high-traffic platforms ● Familiarity with AI tools or content optimization using LLMs ● Basic knowledge of Python or data analysis tools ● Experience working with content-driven platforms (FAQ, Help Center, Knowledge Base) "Bu ilan sebebiyle yapacağınız başvurular aracılığıyla toplanacak kişisel verileriniz veri sorumlusu D-Market Elektronik Hizmetler ve Ticaret A.Ş (“Hepsiburada”) tarafından 6698 sayılı Kişisel Verilerin Korunması Kanunu (“KVKK”) ve ilgili mevzuat kapsamında iş başvuru süreçlerinin yürütülmesi amacıyla otomatik yollarla işlenecektir. Detaylı bilgi için lütfen Aydınlatma Metni’ndeki Çalışan Adayı (https://www.hepsiburada.com/kisisel-verilerin-korunmasi) kişi kategorisini inceleyiniz.”