SEO Specialist

About the Role: Arpatech (Pvt) Ltd is looking for a results-driven SEO Executive to join our Karachi office. The ideal candidate will be responsible for improving website visibility, increasing organic and referral traffic,and generating organic leads through effective SEO strategies and optimized content. Key Responsibilities: ● Develop and execute SEO strategies to improve website rankings, organic traffic, referral traffic, and lead generation. ● Create high-quality, engaging, and SEO-optimized content for blogs, articles, and ad headlines. ● Conduct regular SEO and content audits to analyze performance and identify improvement opportunities. ● Monitor website analytics and SEO metrics to provide data-driven insights and recommendations. ● Perform keyword research to identify relevant search terms and optimize website content accordingly. ● Implement on-page and off-page SEO techniques to improve search engine rankings. ● Stay updated with the latest SEO trends, search engine algorithm updates, and content marketing best practices. Requirements: ● Bachelor’s or Master’s degree in Marketing or a related field. ● 4+ years of experience in SEO or digital marketing. ● Hands-on experience with SEO tools such as SEMrush. ● Experience using analytics platforms including Google Analytics 4 and Google Search Console. ● Strong understanding of SEO fundamentals, keyword research, on-page and off-page optimization. ● Good verbal and written communication skills. Location: Sindhi Muslim, Karachi - Onsite