Analyst - Master Brand. Marketing NG

Reports To: Manager - Master Brand Brand Sponsorship Division: Marketing Mission: Provide analytical, technical, and operational support for cascading MTN’s brand strategy, sponsorships, and commercial plans to the regions through insight generation, campaign development & deployment, activations, project management, post evaluation, and reporting. Description: Develop regional marketing localized campaign briefs based on regional insights to cascade national campaigns to the regions Collate market insights and maintain the regional competitive intelligence database. Develop regional marketing tactical plans and activation initiatives for product education and uptake Work with the integrated marketing agencies to develop regional communication and BTL campaigns for product uptake Support the planning, coordination, and tracking of regional campaign execution across multiple channels (digital, OOH, traditional, experiential, trade). Manage and update deployment trackers, creative material logs, and vendor schedules to ensure timely delivery of marketing assets. Track campaign performance metrics (reach, engagement, conversions, and adoption) and produce weekly/monthly reports using Power BI and Excel dashboards. Conduct trade visibility audits and ensure MTN’s brand identity compliance across POS, retail, and promotional materials. Assist in organizing regional activations and sponsorships alongside post-event analysis to measure ROI and customer sentiment. Maintain detailed documentation for all campaigns, including status updates, signoffs, agency deliverables, and feedback reports. Liaise with the Regional Sales and CEX teams to track customer feedback and integrate insights into campaign refinements. Ensure operational alignment with MTN’s Responsible Marketing and Advertising Policy and compliance with regulatory guidelines. Education: Bachelor’s degree in marketing, Statistics, Business Administration or related field A postgraduate diploma in Marketing, Business Administration or a related discipline would be an added advantage APCON Certification Fluency in English and other local languages Experience: 3-7 years’ experience which includes Experience with Excel, Power point, Power BI or similar analytics tools Understanding of regional marketing or FMCG/telco field environment Strong proactive and execution skills Strong stakeholders’ management Excellent project management skills to meet deadlines