Assistant Manager - Digital Content and E-commerce

Working alongside a wonderful team at The Peninsula Tokyo, we are seeking Assistant Manager - Digital Content and E-commerce to achieve the company’s objectives and create a memorable guest experience. Be part of a world-renowned luxury hospitality group Collaborate within a diverse network spanning 30+ nationalities Staff at The Peninsula Tokyo are talented, highly motivated, dedicated to excellence. Grow your career with a company that values long-term development. Key Accountabilities Lead the strategic execution of e-commerce campaigns across peninsula.com and OTA channels (Expedia, Booking.com, Ikyu, Trip.com/Ctrip) with the Digital Marketing Manager to optimize conversion rates and digital revenue streams; monitor product listings across key channels such as peninsula.com and OTA to ensure they are optimized for visibility; and regularly analyze key e-commerce metrics, such as digital media performance to provide actionable insights for continuous improvement. Oversee end-to-end content creation across social media, web, eDM, and digital media campaigns in close collaboration with the Brand Team, ensuring visual and narrative consistency across all digital touchpoints. Own the email marketing roadmap and eDM master calendar, executing audience segmentation and targeted promotional campaigns to maximize guest retention, cross-selling, and direct bookings. Strategy and management of local and international social media influencers and Key Opinion Leader (KOL) partnerships—with specialized focus on Greater China and high-value inbound luxury markets—to expand brand awareness, engagement, and direct conversions. Leverage analytics suites (Google Analytics 4, Power BI, ReviewPro, Sprout Social) to analyze multi-channel funnel performance, forecast digital revenue trends, and present strategic recommendations. Act as a primary digital lead driving cross-departmental alignment across Revenue, F&B, Rooms, Brand, and PR, ensuring digital marketing priorities directly support business KPIs and seasonal strategies. Requirements Proven ability to plan, execute, and track end-to-end digital campaigns, website content updates (via CMS), and social media promotional initiatives. 3+ years of experience in digital content marketing, social media management, or e-commerce campaign execution. Bachelor’s degree in Marketing, Communications, Digital Media, Business Administration, or a related discipline Strong project ownership and self-drive, with the ability to take initiatives independently from planning to post-campaign evaluation. Business level proficiency in both English and Japanese We are delighted to receive your resume for further consideration. .responsive { width: 100%; max-width: 550px; height: auto; }