Assistant Manager - Marketing (JC-5308)

Job Responsibilities Assist in developing and implementing marketing strategies and annual marketing plans aligned with the organisation's business objectives. Plan, coordinate and execute integrated marketing campaigns, promotional activities, product launches and seasonal promotions to drive sales and customer traffic. Manage and strengthen the organisation's digital presence through social media, online advertising and other digital marketing platforms. Coordinate the development of marketing communication materials, advertisements, promotional content and brand collateral. Ensure consistent brand positioning and effective implementation of marketing campaigns across all retail outlets. Conduct market research, monitor competitor activities and analyse consumer trends to identify new marketing opportunities. Coordinate customer engagement initiatives, loyalty programmes and promotional campaigns to enhance customer acquisition and retention. Liaise with advertising agencies, media partners, suppliers and other external stakeholders to ensure the effective delivery of marketing initiatives. Monitor marketing expenditure against approved budgets and evaluate campaign effectiveness through relevant performance indicators and return on investment. Work closely with Sales, Retail Operations and other internal stakeholders to ensure marketing initiatives support business priorities and revenue growth. Prepare periodic marketing performance reports and provide recommendations for continuous improvement. Person Specifications Bachelor's Degree in Marketing, Business Management or a related field.Professional qualification in Marketing (CIM, SLIM or equivalent) will be an added advantage. Minimum 3–5 years of relevant experience in marketing, preferably in the retail, FMCG or consumer-oriented industry. Proven experience in planning and executing marketing campaigns, promotions and brand-building initiatives. Practical knowledge of digital marketing, social media management and online advertising platforms. Experience in coordinating with advertising agencies, creative teams and external service providers.