Associate Brand Manager

Company Overview: Aravalii is a modern lifestyle brand that blends traditional Indian craftsmanship with contemporary design. We offer curated collections of fashion, jewellery, home decor, and dining products made from eco-friendly, locally sourced materials. Committed to sustainability and ethical production, we work closely with artisans to create products that reflect India’s rich heritage while fitting seamlessly into modern life. Join us in promoting mindful living and building a sustainable future through beautiful, high-quality products that make a positive impact on the planet and its people. Job Summary: We are seeking a proactive and creative Associate Brand Manager with 3-5 years of experience working with D2C first lifestyle, apparel, or home improvement/decor brands. The ideal candidate will have hands-on experience in managing brand activities across social media, digital creatives, photoshoots, and influencer marketing. You will play a key role in supporting the brand’s growth and ensuring consistency across all touchpoints. Key Responsibilities: • Social Media Management: Plan and manage social media strategies across platforms such as Instagram, Facebook, LinkedIn, and others to increase brand visibility and engagement. • Digital Creatives: Collaborate with the design team to create eye-catching digital content, including social media posts, banners, email campaigns, and advertisements that align with brand guidelines. • Photoshoot Coordination: Organize and manage brand photoshoots, working closely with photographers, stylists, and models to ensure high-quality content for campaigns. • Influencer Marketing: Identify, engage, and manage relationships with influencers and brand ambassadors to promote the brand across various channels, negotiating partnerships and ensuring successful collaborations. • Brand Consistency: Ensure that all marketing and branding efforts are consistent with the overall brand strategy, voice, and visual identity. • Campaign Execution: Assist in the execution of brand campaigns, tracking performance and making necessary adjustments to improve reach and engagement. • Market Research: Stay updated on industry trends, competitor activities, and consumer behavior to provide insights and recommendations for enhancing brand strategy. • Reporting: Track and analyze key brand metrics such as social media engagement, influencer performance, and campaign results, reporting to senior management. Qualifications: • Experience: 3-5 years of experience working with eCommerce-first brands, with a strong focus on social media and brand management. • Skills: Proficiency in social media management tools, understanding of digital marketing best practices, and amazing aesthetics (a plus). • Creativity: A strong creative mindset with an eye for detail, capable of translating brand objectives into engaging content. • Communication: Excellent communication and relationship-building skills, both with internal teams and external partners (such as influencers). • Project Management: Ability to manage multiple projects simultaneously, ensuring timely delivery and high standards of execution. • Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.