Brand Manager

C𝗼𝗺𝗽𝗮𝗻𝘆 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 I𝗻𝗳𝗶𝗻𝗶𝘁𝘆 𝗟𝗲𝗮𝗿𝗻, 𝗮 𝗽𝗶𝗼𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗦𝗿𝗶 𝗖𝗵𝗮𝗶𝘁𝗮𝗻𝘆𝗮, is revolutionizing the EdTech industry. With over 36 years of experience in the education domain and led by top digital talent, we are dedicated to transforming the learning experience for both students and teachers. A𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗥𝗼𝗹𝗲 I𝗻𝗳𝗶𝗻𝗶𝘁𝘆 𝗟𝗲𝗮𝗿𝗻 is hiring a 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 to drive adoption and engagement for the 𝗦𝗿𝗶 C𝗵𝗮𝗶𝘁𝗮𝗻𝘆𝗮 𝗠𝗲𝘁𝗮 𝗔𝗽𝗽 & 𝗦𝗿𝗶 𝗖𝗵𝗮𝗶𝘁𝗮𝗻𝘆𝗮 𝗠𝗲𝘁𝗮 𝗝𝗿. 𝗔𝗽𝗽. Your goal is to make 𝗦𝗿𝗶 𝗖𝗵𝗮𝗶𝘁𝗮𝗻𝘆𝗮 𝗠𝗲𝘁𝗮 𝗔𝗽𝗽 the default daily learning companion for students—improving activation, retention, repeat usage, and advocacy across grades and branches. K𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 I𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 & 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 • Build value propositions for students, parents, and teachers • Create RTBs, proof points, objection handling, demo scripts, FAQ kits A𝗱𝗼𝗽𝘁𝗶𝗼𝗻 𝗙𝘂𝗻𝗻𝗲𝗹 𝗢𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 Manage the full in ecosystem lifecycle: • Eligible → Install → Login success → Parent linking → Activation → D7/D30 retention • Diagnose & fix friction points (OTP issues, login failures, onboarding gaps) L𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗛𝗮𝗯𝗶𝘁 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝘀 • Create onboarding journeys, nudges, reminders, streaks, weekly rituals • Run engagement campaigns like Revision Sprint, Test Analysis Week, Daily Practice Streak B𝗿𝗮𝗻𝗰𝗵 & 𝗧𝗲𝗮𝗰𝗵𝗲𝗿 𝗔𝗱𝗼𝗽𝘁𝗶𝗼𝗻 𝗦𝘆𝘀𝘁𝗲𝗺 • Build 𝗦𝗿𝗶 𝗖𝗵𝗮𝗶𝘁𝗮𝗻𝘆𝗮 𝗠𝗲𝘁𝗮 𝗔𝗽𝗽 in Classroom Playbooks • Enable training for principals, teachers, coordinators • Establish branch level rituals & accountability systems R𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 & 𝗚𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲 • Build branch wise scorecards (activation, retention, teacher usage, parent engagement) • Conduct leadership reviews & implement improvement plans • Run Voice of Customer loops to inform product + support teams S𝗸𝗶𝗹𝗹𝘀 & 𝗧𝗼𝗼𝗹𝘀 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗱 • Strong in funnels, cohorts, retention levers, and A/B tests • Comfortable with analytics + CRM tools like: • Firebase, Mixpanel, CleverTap, MoEngage, WebEngage • Excellent communication & cross functional collaboration skills