Branding and Marcom Executive 1

O bjectives of the Position: Branding and MARCOM Executive role is to enhance brand visibility and market positioning for AP Malaysia. This involves supporting campaign leads in developing and executing comprehensive marketing communication plans, overseeing digital marketing initiatives, and creating engaging content for various channels. The role aims to ensure cohesive brand messaging, manage promotional activities, and provide marketing support to drive customer engagement and satisfaction. Additionally, the executive will monitor performance, manage budgets, and handle logistics and vendor relationships to ensure efficient and effective marketing operations. Job Responsibilities: Marketing Communications: Support Campaign Leads in marketing communication plans, including advertising, public relations, and content marketing. Digital Marketing: Oversee digital marketing initiatives, including social media and online advertising campaigns. Provide content support, posting arrangements, simple design for content uploading and posting to social media, and WABA support and management. Content Creation: Support campaign leads to develop engaging and relevant content for various marketing channels, including websites, social media and print materials. Marketing Support: Provide support to the marketing team in executing various marketing activities and initiatives, ensuring alignment with overall marketing strategies. Event Management: Support campaign leads in organizing and managing events, trade shows, and promotional activities to enhance brand presence and customer engagement. Performance Analysis: Monitor and analyze the performance of marketing campaigns and initiatives, providing insights and recommendations for improvement. Budget Management: Monitor marketing budgets, ensuring the allocated ASP are in correct order. Advertising and Promotional Materials: Ensure the end-to-end processes from development, production, delivery, implementation, and usage. This includes E-Form creation for campaigns, forms, compilation, closing, scoring, prize/gift arrangement (quotation, invoice, payment), announcement of winners, purchase of gifts/trip tickets/prizes/FOC, and delivery of gifts to winners. Promotional Items Management: Support in the design, quotation, purchasing, and logistic arrangement of promotional items. Logistics: Manage FedEx/GDex login, e-CN, packing, and monthly e-CN list to FM. Vendor & Agency Handling: Support in assessing and handling agencies in compliance with BASF policies. Job Requirements:- Bachelor’s degree in marketing, Communications, Business, or a related field Minimum of 2 years of experience in branding, marketing communications, or digital marketing. Good understanding of branding principles and marketing strategies. Experience with graphic design and content creation tools is a plus. Ability to work effectively in a multicultural and dynamic environment Good project management and organizational skills. Technical & Professional Knowledge Proficiency in digital marketing tools and platforms, including social media, email marketing, and online advertising. Good written and verbal communication skills. Creative thinking and problem-solving abilities. Ability to work effectively in a fast-paced and dynamic environment. Strong personal and interpersonal skill BASF has been present in Malaysia since 1989, and operates a manufacturing plant in Pasir Gudang, Johor. BASF’s Regional Service Hub in Kuala Lumpur provides functional support services to BASF companies in 20 markets across Asia Pacific. BASF also provides infrastructure and utilities support services to its joint ventures BASF PETRONAS Chemicals and Toray BASF Resins at an integrated Verbund site situated in the Gebeng Industrial Zone, Pahang. BASF posted sales to customers in Malaysia of approximately €340 million in 2024 and had 2,579 employees as of the end of the year. Further information is available on www.basf.com/my