Content Strategist

Position : Content Strategist Experience : 2-3 years Location : Calicut / Malappuram Responsibilities: Write compelling content for advertisements, websites, blogs, emailers, reels, landing pages, and course promotions. Develop creative captions, taglines, and scripts for social media and video content. Ensure content aligns with SkillX’s brand tone, messaging, and objectives. Build monthly content calendars aligned with SkillX’s campaigns, webinars, and course launches. Identify trending topics, integrating them into SkillX’s content themes to maintain relevance. Plan and execute influencer collaborations, campaign storytelling, and brand narrative initiatives. Collaborate with design and marketing teams to ensure timely and high-quality content delivery. Work with mentors, trainers, and marketing leads to create educational and awareness based content. Maintain workflow consistency across creative and marketing deliverables. Study competitor strategies and analyze current edtech communication trends. Track content performance metrics (reach, engagement, and lead generation). Use analytics insights to refine content strategy and improve campaign outcomes. Oversee interns or junior writers to ensure quality, consistency, and brand voice adherence. Provide creative direction and feedback to maintain excellence in content output. Qualifications: Bachelor’s or Master’s degree in English, Journalism, Marketing, Communication, or a related field. 2–3 years of professional experience in content strategy, content marketing, or a related domain. Proven expertise in creating and executing content strategies that support business and marketing objectives. Strong portfolio showcasing diverse content creation and successful campaigns. Experience managing or mentoring content teams in a fast-paced environment, preferably within the EdTech or service-based sector. Deep understanding of SEO best practices and familiarity with analytics tools. Excellent writing, editing, and communication skills with attention to detail.