CRM Product Manager

# CRM Product Manager > Fuku · Singapore, Singapore · Full-time · Posted 2026-11-02 **Workplace:** on_site ## Description CRM Product Manager Salary Range: \- $6000-$8000 Benefits of Joining Us: \- Performance related pay \- Salary increment \- 2% Medical Allowance Responsibilities: \- Develop and enhance ZingKey’s CRM platform with a strong focus on B2B sales workflows and sales operations. \- Build CRM capabilities across the full sales cycle, including lead capture and qualification, opportunity management, pipeline progression, and deal closure. \- Define the relationships and workflows between key CRM objects such as Leads, Accounts, Contacts, Opportunities, and Activities across various sales scenarios. \- Design solutions for pipeline management, customer follow-ups, tasks and reminders, quotations, approvals, sales forecasting, and workflow automation. \- Collaborate directly with customers, Sales, and Implementation teams to understand business sales processes and translate common needs into scalable CRM features. \- Develop customer engagement capabilities across Email, WhatsApp Business, Telephony, and Web Forms, including necessary CRM integrations. \- Build sales dashboards, pipeline analytics, conversion funnels, and forecasting tools to help sales teams and managers track performance and make informed decisions. \- Identify and implement practical applications of AI throughout the sales journey, such as Lead Scoring, conversation summaries, sales recommendations, automated follow-ups, and AI Sales Assistants. \- Produce Product Requirement Documents (PRDs), user stories, workflows, and prototypes, and work closely with UI/UX, Engineering, and QA teams throughout development, testing, and release. Requirements: \- Bachelor’s Degree in Computer Science, Information Systems, Business, or a related discipline. \- At least 3 years of relevant experience in CRM, SalesTech, or B2B SaaS products preferred. \- Strong understanding of B2B sales processes, particularly Lead Management, Opportunity Management, Pipeline Management, and Sales Forecasting. \- Ability to understand different sales models, business rules, and operational workflows, and design CRM solutions that are configurable and scalable. \- Strong business analysis and product design skills, with the ability to independently develop PRDs, workflows, and prototypes. \- Comfortable working across customers, Sales, Implementation, UI/UX, Engineering, and QA teams to bring product requirements through to release. Added Advantage: \- Hands-on experience with Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM, or Freshsales, either in product development or implementation. \- Background in CRM implementation, CRM consulting, Sales Operations, or Revenue Operations (RevOps). \- Experience with B2B SaaS, SalesTech, or MarTech products. \- Familiarity with WhatsApp Business, Email, Telephony, Marketing Automation, and Lead Capture. \- Good understanding of APIs, Webhooks, CRM data models, system integrations, and multi-tenant SaaS environments. \- Experience building AI or agent-based features for CRM, sales automation, or sales intelligence. ## Apply [Apply at Fuku](https://apply.workable.com/fuku/j/6BCEB7D961/apply) --- Powered by [Workable](https://www.workable.com)