Culture & Engagement Sr Associate

Overall responsibility Drive the development and execution of Culture & Engagement strategies and initiatives that strengthen the employee experience and reinforce the organization's values and business priorities seeking alignment with internal communications. This is a global role in the People, Culture & Organization (PC&O) team, supporting employees and stakeholders across all countries where the organization operates, ensuring consistency while recognizing local business and cultural needs. Primary activities Partner with HR Business Partners, Centers of Excellence, and business leaders to design and implement strategic Culture & Engagement initiatives. Lead cross-functional People projects, ensuring effective planning, stakeholder alignment, execution, and governance. Embed Culture & Engagement frameworks into organizational change and business transformation initiatives to support employee adoption. Design and implement Diversity, Equity & Inclusion (DE&I) awareness initiatives that foster an inclusive workplace culture. Coordinate Health & Wellbeing initiatives aligned with the broader PC&O strategy to enhance employee wellbeing and participation. Ensure strategic alignment across Culture & Engagement initiatives and PC&O communications, providing functional guidance and coordinating communications when required. Drive continuous improvement of the global onboarding and offboarding experience through strategic employee lifecycle initiatives. Lead employee listening initiatives, translating insights into actionable plans that strengthen engagement and culture. Monitor engagement and culture metrics, providing insights and recommendations to support strategic decision-making. Drive the simplification, automation, and digitization of People processes, expanding employee self-service capabilities. Define and coordinate the governance and execution of the annual Culture & Engagement calendar, ensuring alignment across priorities and initiatives. Coordinate global Culture & Engagement initiatives with Grupo Santander, driving their effective localization and implementation across markets. Qualifications Bachelor’s degree in human resources, Business Administration, Communications, Psychology, or a related field. Previous experience in Culture, Employee Experience, Internal Organizational Development, or related HR areas or projects. Experience analyzing employee feedback and engagement data to develop actionable recommendations. Experience in global roles and multinational organizations. Working across diverse cultures and geographies is highly desirable. Experience in consulting (strategy, management consulting or transformation) working with multiple stakeholders. Experience in internal communications and employee communication planning is considered an asset but is not required. Technical skills Excellent project management and organizational skills. Ability to manage multiple priorities and workstreams simultaneously. Strong stakeholder management and influencing skills. Ability to work autonomously and drive initiatives forward with limited supervision. Strong critical thinking skills with a continuous improvement mindset, challenging the status quo and driving innovative solutions. Excellent communication and storytelling skills. Strong creative thinking skills with a keen eye for visual quality, branding, and attention to detail. Knowledge of email communication design and layout is desirable but not required. Fluent Spanish or Portuguese. English proficiency required. An additional language (Spanish or Portuguese) is valued.