Digital Brand Manager

About Us itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best-in-class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-is-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food. itsu [grocery], which this role falls under, takes the itsu brand into supermarkets, health food stores, online, wholesale and internationally with products such as crispy seaweed thins, frozen gyoza & bao, brilliant’broth, rice’noodles & miso’easy to name a few… the role As Digital Brand Manager, you’ll report into the Brand Marketing Controller [who reports into the Brand Director] on high impact campaigns and key projects to drive brand awareness & growth in the UK. The role is based in central London with four days in the office. You’ll have the opportunity to make your mark on a range of initiatives including our SEO strategy and paid social, influencer & YouTube campaigns, supported by a significant budget D&I Statement itsu [grocery] is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities. When applying for a role with us, please remove your: full name, name of University/School, address, email address and any photos of you on your CV and covering letter. non-anonymised CVs may not be reviewed. The Ideal Candidate Proven success in developing and executing SEO strategies to ensure high website visibility Track record of measuring the impact of SEO activity and reporting clearly to senior stakeholders Proven experience managing relationships with SEO agencies Hands-on experience planning, briefing, delivering and optimising digital & influencer campaigns across Meta, TikTok and YouTube Comfortable with cross-functional collaboration and coordination Highly organised with exceptional attention to detail and accuracy Proactive with a flexible ‘can do’ friendly attitude Commercially driven and results orientated Previous FMCG experience Key Responsibilities SEO & Website Management Work with the Brand Marketing Controller to lead the itsu.com/grocery SEO and website strategy Own the relationship with our SEO and website/CMS agencies Work closely with the itsu [restaurant] digital team to coordinate at a group level Paid Social & Influencer Campaigns Support the Brand Marketing Controller with the paid social and influencer strategy for campaigns Lead the planning, briefing, development, execution and measurement of paid social and influencer campaigns Coordinate with our digital agency on deliverables, timelines and approvals Evaluate post campaign performance Ensure content aligns with brand guidelines and campaign objectives YouTube Campaigns Support the Brand Marketing Controller with strategy development, measurement, performance analysis and optimisation General Campaign Management Brief internal design teams to ensure the development of consistent, on-brand creative assets for campaigns and the itsu.com/grocery website Support the Brand Marketing Controller with brand health and NPS tracking alongside other activities as necessary What We Offer Competitive salary Competitive bonus scheme 25 days holiday + bank holidays (two bank holidays are interchangeable for other religious holidays) Health insurance Company pension scheme Hybrid working (1 days wfh) Opportunity to work from abroad 50% employee discount in itsu shops Free itsu lunch Discounts at major retailers Salary sacrifice cycle and electric vehicle schemes A sizeable training budget to support your ongoing development