Digital Marketing - Winter 2027 Co-op/Intern

YOUR NEXT CO-OP PLACEMENT Work term: Winter 2027 Work term length: 4-month or 8-month From classroom to co-op to career, every step of your journey has an impact on your future. That’s why it makes sense to choose a co-op placement with a company that offers truly rewarding work and real-life experience. At Definity®, your contributions, creativity, and energy will be put to good use, and you’ll get to be involved with initiatives that support our strategic goals and use your skills in a supportive team environment. If you’re looking for a company that takes care of its people — full time, part time, and co-ops alike — and has a track record of doing big things, get ready to love it here. What can you expect in this role? Reporting to the Director, Content and Search Strategy, you will play a key role in supporting the execution of integrated marketing campaigns across social media, email, web, and paid channels. You will gain hands-on experience creating engaging digital content, conducting market and audience research, and contributing to marketing strategies that drive brand awareness and engagement. You will develop a strong understanding of digital marketing operations, including content creation, social media management, SEO, email marketing, web analytics, and campaign performance measurement, while collaborating with cross-functional teams to deliver impactful marketing initiatives and projects. What you’ll be doing Support the execution of digital marketing campaigns across social media, email, web, and paid channels. Create engaging digital content, including social media posts, blog articles, email communications, and website copy that aligns with brand standards and campaign objectives. Conduct market, audience, and competitor research to identify trends, insights, and opportunities that inform marketing strategies and content development. Collaborate with cross-functional teams to update website content, support SEO initiatives, and contribute to the successful delivery of marketing projects and events. What you bring Currently enrolled in a college or university program in Marketing, Communications, Digital Media, Business, or a related field. Strong written and verbal communication skills, with the ability to create clear, engaging content for diverse audiences. Familiarity with social media platforms such as LinkedIn, Instagram, Facebook, TikTok, and X, including an understanding of social media best practices and trends. Basic knowledge of digital marketing concepts, including content marketing, email marketing, SEO, web analytics, and paid advertising. Experience using Microsoft 365 applications (Excel, PowerPoint, Word) and a willingness to learn marketing and analytics tools such as Google Analytics, HubSpot, or Adobe Analytics. Strong organizational skills with the ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment. Analytical mindset with an interest in interpreting data and translating insights into recommendations and actions. Collaborative team player who demonstrates initiative, creativity, and attention to detail. Experience creating content for personal, academic, volunteer, or professional projects is considered an asset. Passion for digital marketing, emerging technologies, and staying current with industry trends. Did you know? We care about our co-ops: Definity’s co-op students are considered the best pipeline of talent for our full-time, permanent positions. We care about students: Definity distributes $85,000 in scholarships to students across Canada each year. We care about our community: Definity donates more than $1 million every year to causes that drive true change in the neighbourhoods in which we live and work. What can Definity offer you? Meaningful work forwarding our purpose of building a better world by helping our clients and communities adapt and thrive in their hardest times of need. Culture of accountability, empowerment, and collaboration. Opportunities to support personal and professional growth through real-life experience and unique learning opportunities. Our Leadership Essentials program builds knowledge and skills to Team Leaders to Directors Opportunity to join our employee groups - focused on women's empowerment, LGBTQ+, anti-racism and cultural equity, and environmental activism Determined to create positive change for our environment, our people, and our communities, now and in the future. Check our ESG work !