Founder's Associate (GTM/Sales)

ABOUT THE ROLE We're a fast-growing, AI-native B2B SaaS startup building intelligent customer support tooling for technical teams — think automated complex ticket resolution, AI copilot for agents, and deep integrations with tools like Zendesk, Jira, and Slack. Our small but high-conviction team (under 15 people) is looking for a Founder's Associate (GTM/Sales) to sit at the very front of our go-to-market motion. You'll work directly alongside the CEO, helping shape and execute our GTM strategy from the ground up. This is a high-ownership, high-impact role — not a support role. If you love the thrill of early outbound, sharp discovery conversations, and building AI-native sales processes, this is for you. On-site in Munich, Germany is required. Visa sponsorship is not available. WHAT YOU'LL DO - Own frontline outreach — craft smart outbound campaigns and reach out to the right prospects via email, LinkedIn, and phone to book discovery calls. - Generate and qualify lead lists; identify and prioritise high-potential accounts. - Lead and participate in discovery calls, establish shared communication channels, and guide qualified leads into the trial experience. - Experiment with new growth and outbound channels, taking full ownership of what you test. - Track every step of the pipeline meticulously and continuously improve conversion rates. - Leverage AI tools to the maximum extent across all responsibilities — and help build genuinely AI-native internal workflows alongside the team. - Partner closely with the CEO to iterate on GTM strategy based on real market signals. WHAT WE'RE LOOKING FOR Must-haves (dealbreakers if missing): - Native-level fluency in German — non-negotiable for this role. - Hands-on experience with CRM tools and outbound sales workflows, including accurate pipeline tracking and reporting. - Proven experience crafting and executing outbound campaigns (email, LinkedIn, cold calls) and leading discovery calls. - Experience with GTM strategy development and execution in a startup environment. - Located in Munich or genuinely willing to relocate; fully on-site role. - Strong ownership mindset — you take responsibility for your work and its outcomes. - Comfort using AI and LLMs in day-to-day workflows; you don't just dabble, you actively explore what's possible. - Thrives in small, high-accountability teams where everyone wears multiple hats. Nice to have: - Experience at a B2B SaaS, AI, or customer support software company (e.g. Intercom, Freshworks, Zendesk, Gorgias, or similar). - Track record of impressive results — from past roles or even side projects — that you're excited to talk about. - A habit of continuously pushing to improve your work and its impact. LOCATION & WORK ARRANGEMENT - Location: Munich, Germany (on-site) - Remote: Not available for this role - Visa sponsorship: Not available