Founding GTM Lead

ABOUT THE ROLE As the first commercial hire at an early-stage AI compliance software company, you will shape go-to-market strategy and build the sales function. The role supports a regulatory compliance platform serving manufacturers and retailers across Europe, and your work will influence how the product reaches and serves its market. WHAT YOU'LL DO - Develop go-to-market and pricing strategies, and build the sales organization. - Generate prospective customer interest through events, content marketing, and webinars. - Manage the full B2B sales cycle, from initial conversations and lead qualification through closing. - Collaborate with product and engineering teams to support customer handoffs and share market insights that inform the product roadmap. WHAT WE'RE LOOKING FOR - Experience in software or SaaS sales, with a record of owning the full sales cycle from qualification to close. - Experience building or scaling a sales team. - Experience generating demand through events, content marketing, or webinars. - Daily use of AI tools as part of your core workflow. - Fluency in German and English, along with strong interpersonal and communication skills. - Comfort with Excel, PowerPoint, sales presentations, and white papers. - B2B SaaS experience is relevant; LegalTech or RegTech experience is a plus. Marketing or creative skills, such as video production, are also beneficial. COMPENSATION & BENEFITS Salary range: €95,000 to €105,000 annually. LOCATION Hybrid, with on-site work four days per week in Munich, Bavaria, Germany.