Global Brand Marketing Director

Be part of an iconic story. TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! ( YouTube , Instagram , TikTok ) The Team Join Tommy Hilfiger’s Global Brand Marketing team, a dynamic group responsible for crafting and delivering impactful brand stories and campaigns that resonate worldwide. Our ambition is to build Tommy Hilfiger into one of the world’s most desirable lifestyle brands, celebrated for its Vibrant, Confident and Bold DNA. Reporting to the Vice President, Global Brand Marketing , the Global Brand Marketing Director will lead the Global Brand Campaigns team and collaborate closely with regional marketing teams, creative and agency partners, and cross-functional leaders to ensure a consistent, elevated and culturally relevant brand presence across all consumer touchpoints globally. The Position Global Brand Marketing Director is a strategic and creative leader responsible for shaping and delivering global brand campaigns that strengthen the desirability of Tommy Hilfiger, recruit new consumers into the brand and help unlock its full potential as a leading global lifestyle brand. This role will translate the broader global brand strategy into distinctive campaign platforms and integrated global rollouts. The Global Director will lead campaigns from strategic brief and creative development through to execution and market activation, ensuring the work is culturally relevant, creatively compelling, commercially meaningful and aligned with the PVH+ strategy and brand direction. Combining strategic thinking with strong creative judgment, aesthetic sensibility and cultural awareness, this leader will guide internal and external creative partners toward the highest standard of work. As a key member of the Global Brand Marketing leadership team, the Global Director will communicate campaign strategies and creative recommendations with clarity and conviction, including when presenting to senior stakeholders. The role will also lead and develop a high-performing team, creating clarity, enthusiasm and shared accountability while bringing people together behind a common ambition for the brand. Responsibilities Responsibilities include, but are not limited to: Lead Global Campaign Strategy and Creation: Lead the end-to-end development of global brand campaigns, from strategic brief and creative direction through to production, launch and amplification. Ensure campaigns build brand desirability, recruit new consumers and reinforce Tommy Hilfiger’s distinctive positioning. Translate Brand Strategy into Campaign Platforms: Translate the long-term global brand strategy and seasonal business priorities into compelling, consumer-facing campaign ideas and narratives that can live consistently across markets, channels and touchpoints. Shape the Global Campaign Rollout: Develop the strategic approach to global campaign rollouts, including campaign architecture, phasing, channel roles, market guidance and amplification opportunities. Ensure global consistency while enabling relevant and impactful regional execution. Provide Creative and Aesthetic Leadership: Bring a strong creative eye, taste level and understanding of the brand’s desired aesthetic. Guide creative development with internal teams and external agencies, providing clear, constructive and decisive feedback to ensure the work is distinctive, elevated and aligned with the future direction of Tommy Hilfiger. Drive Brand Desirability and Consumer Recruitment: Develop innovative, multi-channel campaigns that increase brand relevance, cultural impact and emotional connection while bringing new and emerging consumer audiences into the brand. Champion Cultural Relevance: Maintain a strong understanding of fashion, entertainment, talent, media, consumer culture and emerging behaviors. Use this perspective to ensure campaigns are timely, culturally tuned in and capable of generating conversation and engagement. Develop and Communicate the Campaign Vision: Clearly articulate campaign strategies, objectives, creative direction and expected outcomes to global and regional stakeholders. Build understanding, confidence and alignment around the role each campaign plays in advancing the brand and business. Present to Senior Stakeholders: Develop compelling strategic and creative narratives and confidently present campaign recommendations, creative work and key decisions to the CMO, senior leadership and other global stakeholders. Set Clear Expectations and KPIs: Establish clear campaign objectives and measurable KPIs in partnership with relevant teams. Assess performance against these metrics and use learnings to continuously strengthen campaign development and effectiveness. Manage Campaign Budgets and Effectiveness: Oversee assigned global campaign budgets and financial planning, ensuring resources are allocated strategically and responsibly. Partner with Media, Finance and other stakeholders to evaluate effectiveness and maximize return on investment. Lead Agency and Creative Partnerships: Build strong, productive relationships with creative agencies, production partners and other external stakeholders. Set clear briefs and expectations, inspire ambitious thinking and maintain accountability throughout the development process. Foster Cross-Functional Collaboration: Build strong partnerships across Brand Marketing, Creative, Product, Design, Media, Communications, Entertainment and Influencer Marketing, Consumer Insights, regional teams and other relevant functions. Ensure stakeholders are engaged at the right moments and aligned behind a cohesive campaign vision. Lead and Develop the Brand Campaigns Team: Inspire, coach and develop a high-performing team, providing clear direction, constructive feedback and meaningful opportunities for growth. Create an environment in which people feel supported, motivated and accountable for delivering exceptional work. Role Model PVH Leadership Behaviors: Demonstrate inclusive, adaptive and collaborative leadership by consistently modeling PVH’s Leadership Behaviors and acting as a positive culture ambassador across teams and functions. Safeguard Health and Wellbeing: Prioritize health, wellbeing and sustainable ways of working by managing priorities, setting clear boundaries and fostering a positive and supportive environment for the team. The Ideal Candidate Experienced Global Campaign Leader: A minimum of 10 years of relevant experience in global brand marketing, campaign development or a related discipline, ideally within the fashion, lifestyle, premium or luxury sectors. This should include significant experience leading teams and complex global initiatives. Strategic and Creative Thinker: Able to connect long-term brand strategy, consumer insight and business priorities with compelling creative ideas. Comfortable moving between high-level strategic thinking and the detailed decisions required to deliver outstanding campaigns. Strong Creative Eye and Taste Level: Demonstrates exceptional creative judgment, aesthetic sensibility and a clear point of view. Able to assess creative work confidently, identify what will strengthen it and guide agencies toward a more distinctive and elevated outcome. Culturally Tuned In: Deeply engaged with fashion, entertainment, talent, media and contemporary culture. Understands how brands build relevance with new generations of consumers and can translate cultural insight into meaningful campaign opportunities. Proven Agency Leadership: Experienced in briefing and managing creative agencies and production partners, providing clear and constructive feedback, navigating complex creative processes and maintaining ambition throughout development. Exceptional Communicator and Presenter: A phenomenal verbal, written and visual communicator who can simplify complex thinking, create compelling narratives and present confidently to senior stakeholders. Able to influence decisions and build conviction around strategic and creative recommendations. Strong People Leader: An empathetic, enthusiastic and highly committed leader who sets clear expectations, develops talent and brings the team with them. Creates an inclusive environment built on trust, energy, shared accountability and high standards. Collaborative and Influential: Proven ability to build strong relationships across functions, seniority levels, regions and cultures. Able to align diverse stakeholders around a shared vision while navigating differing perspectives constructively. Globally Minded: Experienced in developing campaigns for multiple markets and consumer contexts, balancing global consistency with the need for regional relevance and flexibility. Results-Oriented: Demonstrated success in defining campaign objectives, establishing KPIs, evaluating performance and applying learnings to improve future work. Commercial and Financially Astute: Comfortable managing significant campaign budgets and making informed investment decisions, with a strong understanding of how brand-building activity contributes to consumer demand and long-term business growth. Values-Driven: Committed to brand integrity, inclusive leadership and responsible marketing, with the ability to reflect Tommy Hilfiger’s values authentically across the work and within the team. Educational Background: Bachelor’s degree in Marketing, Communications, Business or a related discipline, or equivalent professional experience. A Master’s degree is advantageous but not required. Your Wellbeing is Our Priority In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts! Check out our Amsterdam Campus here. About PVH: We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+. One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here . PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.