Head of Growth & Performance Marketing

Job Summary We are seeking a highly strategic and data-driven Head of Growth & Performance Marketing to lead customer acquisition, brand growth, and revenue performance across digital channels for our international education business. The ideal candidate brings nearly a decade of hands-on experience managing full-funnel marketing strategies across paid media, SEO, email automation, and organic growth channels for B2C businesses. This role requires ownership of growth KPIs including CAC, CPL, CPA, ROAS, lead quality, and conversion performance while leading cross-functional teams and scaling international student acquisition campaigns. Key Responsibilities Growth & Performance Marketing Develop and execute end-to-end performance marketing strategies across international markets. Manage and optimize paid advertising campaigns across Meta, Google, LinkedIn, TikTok, and other digital platforms. Own and improve key performance metrics including CAC, CPA, CPL, ROAS, conversion rate, and customer lifetime value. Build scalable acquisition funnels using audience segmentation, remarketing, automation, and conversion optimization strategies. Conduct A/B testing for ads, landing pages, funnels, creatives, and messaging to maximize campaign performance. SEO & Organic Growth Lead SEO strategy including technical SEO, on-page optimization, keyword research, and content growth initiatives. Drive organic traffic growth through high-performing content and search visibility strategies. Collaborate with content and design teams to improve engagement and lead generation. CRM & Email Automation Design and optimize email marketing and automation workflows for lead nurturing and conversion. Improve lead engagement through lifecycle marketing campaigns and automated communication funnels. Work closely with admissions and sales teams to ensure lead quality and conversion alignment. Analytics & Reporting Monitor campaign performance using Google Analytics, Looker Studio, Meta Ads Manager, and other reporting tools. Generate actionable insights and performance reports for leadership. Forecast budgets, analyze trends, and identify scalable growth opportunities. Team Leadership & Collaboration Lead and mentor teams across paid media, SEO, content, creative, and web development. Coordinate with internal stakeholders to align marketing initiatives with business goals. Ensure timely execution of campaigns while maintaining performance efficiency. Requirements Bachelor’s degree in Marketing, Business, Communications, or related field. 7–10 years of experience in Performance Marketing, Growth Marketing, or Digital Marketing leadership roles. Strong experience managing high-budget paid campaigns and full-funnel acquisition strategies. Proven expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO, email automation, and analytics tools. Experience working with international education, edtech, SaaS, D2C, or agency environments is highly preferred. Strong analytical mindset with deep understanding of attribution, conversion tracking, and growth metrics. Experience managing cross-functional teams and collaborating with multiple departments. Excellent communication, leadership, and strategic planning skills. Preferred Skills Experience with CRM tools and marketing automation platforms. Knowledge of International market targeting. Familiarity with landing page optimization and CRO techniques. Ability to scale campaigns across multiple countries and demographics. Employment Type Full-Time | On-Site I/9-3 Islamabad Experience Level Senior Leadership / Management Role Benefits:- ⛽ Fuel Allowance 🏥 Medical Insurance 🍽 Free Lunch Facility (In-house) 🏋‍♂️ GYM Passport (Panel Gym's Free of Cost) 💰 Participatory Fund 💲 Market Competitive Salary 💻 Learning & Challenging Work Environment 👨‍💻 Amazing Work Culture 🛫 Paid Time off 👨‍👩‍👧‍👦 Group Life Insurance ⏳ Maternity Leaves and many more Timings :- 12pm to 09pm