Head of Marketing: Personal Banking

Requisition Details & Talent Acquisition Requisition nr: 148176 Talent Acquisition Specialist: Tshego Semenya Location: 135 Rivonia Road, Sandown Closing date: 14 October 2026 Cluster Personal and Private Banking Career Stream Marketing and Brand Management Leadership Pipeline Manage Function Position Head of Marketing: Personal Banking Why join our team! This is a rare opportunity to lead the marketing agenda for Personal Banking, the largest and most dynamic portfolio within Personal and Private Banking. As Head of Marketing: Personal Banking, you will shape how millions of South Africans experience the Nedbank brand across their financial journeys, from transactional banking and lending to insurance, investments and lifestyle solutions. You will have end-to-end accountability for translating business priorities into an integrated marketing strategy that drives customer acquisition, engagement, product adoption, retention and share of wallet, while strengthening the relevance and distinctiveness of the Personal Banking value proposition. You will lead a high-performing marketing function, including the Channel Operations Team, and partner with senior leaders across Product, Distribution, Data, Digital and Finance. The role provides the platform to influence strategic decision-making, oversee marketing investment and connect every rand spent to measurable commercial and customer outcomes. By bringing together customer insight, data intelligence, digital performance, creative thinking and disciplined execution, you will strengthen delivery across physical and digital channels, enable frontline teams and build future-fit marketing capabilities that support the sustainable growth of Personal Banking. Job Purpose The Head of Marketing: Personal Banking is responsible for driving the marketing strategy, commercial performance, and brand leadership of Nedbank’s Personal Banking segment — the largest and most dynamic portfolio within PPB. This role has the mandate to lead a high-performing team that delivers insight-led, data-driven marketing across all channels to accelerate customer acquisition, deepen engagement, drive product adoption, and grow share of wallet. The incumbent will also oversee the Channel Operations function, ensuring marketing strategy is effectively executed through Nedbank’s distribution network, digital channels, and partner ecosystems. This is a commercially astute, customer-obsessed leadership role requiring deep strategic thinking, creativity, operational discipline, and the ability to link marketing investment to measurable business outcomes. Job Responsibilities Strategic Leadership & Marketing Planning Develop and lead the end-to-end marketing strategy for the Personal Banking segment — aligned to business objectives and growth ambitions. Translate the Personal Banking business strategy into a clear marketing plan with defined outcomes across acquisition, engagement, cross-sell, and retention. Partner with Product, Distribution, Data, and Finance teams to ensure marketing is an enabler of commercial success. Define and deliver the annual marketing plan and budget for Personal Banking, ensuring investment efficiency and measurable ROI. Lead strategic reviews and business presentations for EXCO, OpCom, and Board forums, representing marketing performance and contribution to growth. Commercial Impact & Growth Delivery Partner closely with business heads to drive revenue, balance sheet growth, and profitability through effective marketing programs. Build go-to-market strategies for key products (transactional, lending, insurance, investments, lifestyle) to ensure strong product-market fit. Own the acquisition, activation, and retention strategies, leveraging data and digital performance channels for efficiency. Develop marketing models and performance dashboards that link marketing spend to commercial outcomes (sales, leads, conversions, CLV). Collaborate with distribution to ensure campaigns translate into quality leads, improved branch productivity, and digital conversions. Brand, Customer & Proposition Leadership Drive the articulation of the Personal Banking value proposition, ensuring distinctiveness and relevance across customer segments. Partner with Insights and Data teams to uncover actionable customer insights that shape strategy and creative direction. Lead customer segmentation and lifecycle management strategies to enhance loyalty and retention. Ensure consistent brand experience and messaging across all channels and customer touchpoints. Channel Operations & Distribution Enablement Lead the Channel Operations Team responsible for marketing alignment with the distribution network (branches, relationship managers, call centres, and digital platforms). Ensure marketing initiatives are translated into practical, branch-ready campaigns and toolkits that drive frontline sales. Collaborate with Sales and Distribution to enhance lead management, conversion tracking, and customer onboarding experiences. Develop marketing enablement frameworks that equip the frontline with data, tools, and insights to deliver superior customer outcomes. Drive accountability for campaign execution excellence across regional and digital channels. Data, Digital & Performance Marketing Embed a data-first mindset — ensuring all marketing activity is insight-led and performance-measured. Collaborate with the Head of Growth Marketing and Digital teams to drive digital acquisition, conversion, and engagement performance. Oversee the design and optimization of full-funnel marketing programs, from awareness to conversion and retention. Leverage analytics to track marketing effectiveness, attribution, and customer lifetime value. Job Responsibilities Continue People Leadership & Capability Development Lead, inspire, and develop a diverse, high-performing marketing team, including the channel operations unit. Foster a culture of accountability, innovation, collaboration, and commercial excellence. Build future-fit marketing capabilities in data, digital, customer strategy, and product marketing. Serve as a visible leadership role model, promoting Nedbank’s culture and brand values across teams and partners. Key Performance Indicators (KPIs) Commercial Impact: Revenue growth, deposit and lending volume growth, cost of acquisition, marketing ROI Customer Metrics: NPS improvement, engagement rates, retention, cross-product adoption Brand Health: Awareness, consideration, and brand preference scores within key customer segments Channel Performance: Campaign-to-lead conversion, lead-to-sale conversion, branch activation metrics Operational Excellence: On-time, on-budget campaign delivery, governance compliance, OpCom reporting quality People & Culture: Team engagement, capability uplift, succession readiness Essential Qualifications - NQF Level Professional Qualifications/Honour’s Degree Advanced Diplomas/National 1st Degrees Preferred Qualification Bachelor’s degree in Marketing, Business, or related field (MBA preferred). Minimum Experience Level 10–12 years of marketing experience, with at least 5 years in a senior leadership role in retail banking, financial services, or fintech. Proven experience driving commercially focused marketing strategies with measurable P&L impact. Strong understanding of Personal Banking products, customer segments, and distribution channels. Deep knowledge of digital marketing, CRM, analytics, and martech ecosystems. Exceptional leadership, stakeholder management, and financial acumen. Preferred Experience Background in managing large-scale marketing portfolios with cross-functional teams. Experience working within a matrix organization and partnering with multiple business units. Exposure to performance marketing and data-led growth frameworks. Strong understanding of brand management and customer lifecycle marketing. Technical / Professional Knowledge Capacity planning Change management Communication Strategies Diversity management Employee training/development Organisational behaviour theory Principles of project management Stakeholder management Strategic planning Talent management Disclaimer Preference will be given to candidates from the underrepresented groups Please contact the Nedbank Recruiting Team at +27 860 555 566 --------------------------------------------------------------------------------------- Please contact the Nedbank Recruiting Team at +27 860 555 566