Head of Shopper Marketing

What makes this a great opportunity? The Head of Shopper Marketing is accountable for the performance, strategic direction, capability and investment effectiveness of the total Shopper Marketing function across On Premise and Off Premise. The role brings together customer, shopper, consumer and category insight to define the multi-year shopper growth agenda, translating business, brand, category and customer priorities into distinctive growth platforms and best-in-class execution. The role owns the integration and prioritisation of the two-channel function, balancing channel-specific needs with a full portfolio view. A critical focus is building and scaling behaviour-shaping consumption platforms that influence choice, occasion, serve and conversion through the entire path to purchase. The role owns the total shopper investment strategy (total of $18-20M BTL budget) , embedding clear objectives, measurement, ROI optimisation and portfolio-level trade-offs. This role leads a team of 11 and is responsible for creating one connected function with clear accountability, shared standards and a consumption-led philosophy to BTL. Role Responsibilities Set and lead the total Shopper Marketing strategy and 3-5 year strategic roadmap across On Premise and Off Premise, translating business, brand, category and customer priorities into a clear shopper growth agenda and the capability and investment required to deliver it. Lead, coach and inspire the Shopper Marketing department, directly leading the On Premise team and the Off Premise Shopper Lead, while building common standards, capability and ways of working across the function & with Brand Marketing & Sales stakeholders. Champion customer-centricity by bringing the needs of the channel/customer into the organisation and ensuring plans are grounded in customer strategies, channel dynamics and shopper needs. Develop and scale insight-led, behaviour-shaping consumption platforms that influence shopper and consumer choice, occasions, serves and conversion, creating repeatable growth programs fit for many customers and channels. Lead the annual shopper and channel activation planning process, ensuring activity is integrated with Brand, Category and Sales plans and translated into clear, executable Go-To-Market priorities. Partner closely with Sales, Category and Brand to turn consumer, shopper, customer and category insights into persuasive customer propositions and high-impact execution plans. Own the total Shopper Marketing investment strategy and allocation across On Premise and Off Premise, establishing investment principles, objectives, budget governance, ROI measurement and portfolio-level trade-offs that direct spend toward the highest-return opportunities. Lead the evolution and transformation of the Shopper Marketing function, simplifying and standardising where appropriate, removing duplication across channels and scaling proven platforms, tools and ways of working. Establish a robust test-and-learn, post-evaluation and performance management discipline across the function, using data, field feedback and customer outcomes to improve activation effectiveness, efficiency and investment decisions. Own the strategic shopper marketing approach for NPD and priority innovation, ensuring launch plans are customer-relevant, insight-led and designed to maximise distribution, visibility, trial and repeat. Build strong collaborative relationships with priority customers, route-to-market partners and agencies, positioning Suntory Oceania as an insight-led, commercially credible and growth-oriented partner. Drive executional excellence across channels, ensuring activation is delivered on time, on budget and in line with brand, category and customer objectives, with clear measures of success. Identify and unlock synergies across On Premise and Off Premise while protecting the distinct needs of each channel, making explicit portfolio trade-offs, sharing best practice and creating an integrated view of the shopper and consumption journey. Qualifications 10+ years' experience in FMCG Shopper Marketing, Trade Marketing, Customer Marketing, Category or a related commercial discipline, including significant experience leading a complex function and multi-channel agenda. Strong understanding of both On Premise and Off Premise channels, with the ability to integrate distinct customer dynamics, shopper behaviours and commercial levers into a single portfolio strategy. Demonstrated experience developing behaviour-shaping consumption platforms, occasions or activation programs that influence choice and drive measurable commercial outcomes. Deep customer orientation, with experience building customer-relevant strategies and strong relationships with sales teams, customers and external partners. Strong commercial and financial acumen, including portfolio-level budget ownership, investment evaluation, ROI optimisation and the ability to make disciplined trade-off decisions across channels, customers and competing priorities. Highly analytical and insight-led, with the ability to connect consumer, shopper, customer and category data and translate it into clear priorities and action. Proven ability to lead and develop high-performing teams and leaders, including experience leading through leaders and building capability, succession, accountability and performance culture across a function. Strategic thinker with a track record of setting and delivering multi-year functional strategy and translating long-term direction into pragmatic, high quality execution. Exceptional communication, influencing and collaboration skills, with the ability to align senior and cross-functional stakeholders around an enterprise-wide agenda and difficult resource trade-offs. Advanced project and stakeholder management capability, with a track record of leading complex cross-functional programs through to execution. Demonstrated ability to create scalable, insight-led platforms that influence shopper and consumer behaviour and deliver measurable commercial outcomes beyond a single customer or channel. Tertiary qualification in Commerce, Business, Marketing or a related discipline preferred.