International Senior Category Growth Manager VMS and Supplements (f/m/d)

"Caring for People's Health as a Trusted Partner" - This purpose motivates us at STADA every day to improve the health of people worldwide. With our wide range of generics, consumer health products and specialty pharmaceuticals, we offer patients, doctors and pharmacists a wide range of therapeutic options. Around 11,700 employees live our values of Integrity, Entrepreneurship, Agility and One STADA. Together we are on an exciting growth journey and want to successfully shape the future of STADA. Do you want to become part of a dynamic, international team and grow with us? Then apply now as: International Senior Category Growth Manager VMS and Supplements (f/m/d) Bad Vilbel | Germany (DE) | Full-time | Permanent | Sales & Marketing & Customer Service | Professionals We are looking for a commercially driven VMS leader who can accelerate profitable growth across STADA’s global Consumer Healthcare business. You combine strategic thinking with the energy and practical approach to turn opportunities into results. From identifying new consumer needs to strengthening existing brands and launching into new markets, you work alongside country teams to build compelling plans, remove barriers and deliver measurable growth. As part of the international CHC marketing team, you will shape and implement the category strategy for vitamins, minerals and supplements across Europe and Emerging Markets, including magnesium, vitamin C, vitamin D and multivitamin platforms. You will combine consumer insight and scientific credibility with commercial judgement to grow our local hero brands and scale successful platforms across pharmacy, retail and eCommerce, including direct-to-consumer channels. What you can expect Set the growth agenda. Identify and quantify the most attractive category, brand and market opportunities. Build a focused strategy and prioritised roadmap, with clear choices about where to invest and how to win. Activate growth with countries. Work directly with country teams to challenge plans, agree priorities and translate category strategy into practical local actions. Stay close to execution, resolving issues and adapting plans to capture opportunities at pace. Stay close to the market. Spend time in priority markets with local teams to understand consumer needs, channel dynamics and barriers to growth. Bring this insight into decisions and share effective approaches across countries. Grow the existing portfolio. Strengthen positioning, improve channel execution and expand distribution for established brands and supplement platforms. Identify opportunities to enter new markets and scale successful country initiatives internationally. Build commercially robust innovation. Turn emerging ingredients, formats, delivery technologies and consumer needs into clear innovation briefs, tested concepts and competitive line extensions. Develop differentiated portfolio architectures across relevant benefit territories. Lead launches into execution. Build go-to-market plans with lead countries, with clear milestones and responsibilities. Develop practical consumer and healthcare professional toolkits and support local adaptation and implementation. Make investment choices. Build business cases that connect consumer opportunity to investment, forecast sales, profitability and ROI. Prioritise initiatives with the greatest potential and recommend when to accelerate, adapt or stop. Deliver measurable performance. Agree ambitious targets with countries and track net sales, market share, profitability and ROI. Lead regular performance reviews and work with local teams on corrective action where delivery falls behind. Connect functions and remove barriers. Align country commercial teams with portfolio management, product development, Medical and Scientific Affairs, Regulatory and Business Intelligence. Keep decisions moving while ensuring claims and communications are credible, relevant and compliant. Who we are looking for Significant relevant experience in Consumer Healthcare or FMCG, ideally with deep VMS expertise, and a demonstrable record of delivering profitable brand or category growth in an international environment. A strategic thinker and hands-on operator, equally comfortable setting category direction, analysing performance, building a business case and working with a country team to improve a launch or campaign. Clear examples of translating strategy into measurable commercial results across markets, including growth from existing products as well as innovation and new launches. Strong commercial judgement and experience of investment prioritisation, forecasting, business cases and ROI. Able to distinguish activity from results and act on performance evidence. A strong understanding of consumers, shoppers and channel economics across pharmacy, retail and eCommerce, with experience of building brands through digital and direct-to-consumer channels. Proven innovation and project leadership, from opportunity assessment and concept development through launch and post-launch review. Confident turning market trends and scientific evidence into compelling propositions. Practical digital marketing capabilities and effective use of AI tools to improve insight, content development and execution, within applicable company policies. Sound knowledge of the regulatory and legal framework for food supplements and relevant OTC medicines. Comfortable working with evidence, compliant claims and healthcare professional communications. Strong influencing and communication skills, with the confidence to challenge constructively and work effectively across functions and countries. Fluent English is essential; German is preferred. A proactive approach, personal ownership and the resilience to maintain momentum in a complex international organisation. Comfortable making decisions with incomplete information and changing course when evidence warrants it. Willingness to travel and work alongside country teams in market, building trusted relationships and helping them realise the commercial opportunity. A university degree in business or marketing, or equivalent relevant experience. Education or a strong interest in nutrition, pharmacy or life sciences is an advantage. Success in this role Country growth plans. Priority countries have clear, commercially robust plans with agreed targets and responsibilities. Pace of delivery. High-potential opportunities progress quickly from insight and business case to local execution. Commercial results. The category delivers measurable improvements in net sales, market share and profitability against agreed targets. International scale. Successful country initiatives expand into additional markets with clear evidence of their value. Investment effectiveness. Teams use launch reviews and ROI evidence to improve investment choices and address underperformance. You will join an ambitious team that values entrepreneurship, ownership and collaboration, with the opportunity to shape category direction and work directly with countries to deliver business growth. What we offer An open corporate culture with fast decision-making processes and a lot of potential for your personal development Individual development and training opportunities Flexible working hours and mobile working up to 2 days per week (depending on the job profile) Job ticket for the RMV region and Job Bike Childcare allowance Health-promoting offers such as Wellpass or the STADA Gym (free of charge) Numerous additional benefits such as group accident insurance or supplementary pension scheme Subsidized cafeteria We look forward to receiving your application via our career portal . At jobs.stada.com you will also find numerous other job opportunities, as we are always looking for motivated talents who can strengthen our team with their expertise and personality. Do you have further questions? Then please reach out to recruiting@stada.de . We will consider requests to work part-time on an individual basis. Please contact us in advance by e-mail (recruiting@stada.de) and let us know how many hours per week you would like to work. STADA Group promotes its diverse culture, regardless of gender, age, social or ethnic origin, disabilities, religion, ideology or sexual orientation. We use the strength of this diversity to develop creative ideas, expand our experience and increase innovative strength. Our focus is on equal opportunities, respectful cooperation and the promotion of an inclusive working environment.