Lifecycle Marketing Manager

Moonshot is the “Robinhood for DeFi”—an iOS and Android app that lets anyone trade cryptocurrencies on-chain through a user-friendly interface. Since our launch in July 2024, we’ve attracted 2M+ users. Our mission: Make moonshots possible for everyone. Our vision: Make a world where life-changing financial outcomes are within everyone's reach. Everyone on our team is both a decision-maker and an implementer—united by a sense of urgency and driven by the conviction that our work can transform global finance. If you thrive on curiosity, welcome tough challenges, and aspire to leave a meaningful mark on the world, Moonshot is the place for you. You’ll run toward the hardest problems alongside high-caliber teammates who consistently push each other to excel and who share your dedication to shaping the future of decentralized finance. This role is full-time, preferably located in NYC. Open to remote for the right candidate. The Opportunity As a Lifecycle / Retention Manager (Braze) at Moonshot, you’ll own Braze end-to-end (email, push, in-app messaging, segmentation, journeys, and reactivation) and drive in-app retention efforts (promotions, loyalty rewards, daily missions, etc). Experience in sports betting, crypto, consumer apps, or trading environments is a strong plus. Responsibilities: - Own all lifecycle messaging in Braze (email, push, in-app, inbox) - Build and maintain automated onboarding, retention, and win-back flows - Create dynamic segmentation and triggered journeys - Set up and monitor promotions and targeted incentives - Own and grow loyalty and retention efforts across the in-app user experience - Run A/B tests and weekly lifecycle experiments - Track activation → retention → reactivation KPIs and report learnings - Analyze customer behavior, retention metrics, and cohort lifetime value to identify insights and opportunities to help drive growth strategy What We Look For in You - 3+ years in Lifecycle / CRM / Retention for a consumer app - Hands-on proficiency in Braze (canvas, segmentation, etc.) - Familiarity with consumer app promotion design, fulfillment, and ROI analysis - Experience moving metrics, not just sending messages - Strong short-form copy instincts (mobile-first) - Comfort using data to inform decisions Nice to Haves - Crypto / trading / sportsbook / DFS experience - Understanding of trader psychology, incentives, and habit loops Location - NYC preferred (will have to travel for in-person sprints) - Remote Compensation & Package - Competitive salary - Equity opportunities - 5% 401(k) Match - Health benefits (75% premium coverage) + $150,000 in life insurance coverage - $1,000 one time office set up stipend - Flexible PTO In The Wild 1. Moonshot https://moonshot.com 2. Forbes https://www.forbes.com/sites/digital-assets/2025/01/27/trumps-executive-order-flurry-includes-crypto/ 3. The Block https://www.theblock.co/post/335580/trump-memecoin-launch-propels-moonshot-into-top-10-on-us-apple-app-store 4. The Crypto Times https://www.cryptotimes.io/2025/01/19/trump-memecoin-pushes-moonshot-to-top-10-on-u-s-app-store/