Live Commerce Specialist

Plan and coordinate live commerce campaigns across social media platforms, primarily TikTok Live and Facebook Live. Develop live schedules, run-of-show plans, promotional activities, and product priorities for each livestream. Coordinate with hosts, teachers, KOLs, Marketing, and Operations teams to ensure smooth live sessions. Support livestream execution by monitoring performance and resolving operational issues during live sessions. Monitor key live commerce metrics such as viewers, engagement, product clicks, conversion rate, GMV, and sales performance. Analyze livestream performance and prepare daily, weekly, and campaign reports with actionable recommendations. Identify opportunities to improve live content, audience engagement, and conversion performance. Stay updated on live commerce trends, platform features, and competitor activities to recommend new ideas and best practices. Support employer branding and promotional campaigns related to live commerce when required.