Manager - Corporate Communications (Digital)

Job Overview This Manager is responsible for managing and enhancing Chinachem Group’s digital presence across its corporate website and social media platforms. The role leads and manages the digital communications team for digital content and platform management, social media monitoring and integrated digital campaigns, with the aim of strengthening the Group’s corporate reputation, stakeholder engagement and online visibility. Working closely with Corporate Communications colleagues, business units and external agencies, the role ensures that digital communications are timely, engaging and aligned with the Group’s brand and corporate communications priorities. The role also uses digital insights and performance data to continuously improve content, channels and campaign effectiveness. Responsibilities Social Media Strategy & Channel Management Manage corporate social media platforms, including content planning, publishing, community engagement and channel optimisation. Develop and maintain the social media content calendar aligned with corporate priorities, campaigns and key initiatives. Manage paid social media activities, audience targeting and campaign optimisation. Identify opportunities arising from emerging social media trends, platforms and audience behaviours. Digital Content & Storytelling Lead the development of engaging digital content and storytelling across social posts, videos, graphics and other multimedia formats. Collaborate with internal stakeholders and external agencies to deliver impactful content. Website & Digital Platform Management Manage and maintain the corporate website and other digital platforms, ensuring content remains accurate, relevant and up to date. Improve website user experience, content architecture, SEO performance and digital discoverability through data-driven enhancements. Digital Campaigns & Corporate Communications Support Develop and implement integrated digital campaigns supporting corporate communications, placemaking initiatives, CSR programmes, events, sponsorships and other Group priorities. Leverage owned, earned and paid digital channels to maximise campaign reach and effectiveness. Digital Analytics and Monitoring Monitor social media and online conversations, sentiment and emerging issues relating to the Group and its businesses. Analyse social media, website and campaign performance, providing actionable insights and recommendations. Provide timely alerts on potential reputational risks and support digital response strategies and crisis communications when required. Requirements Qualifications: Bachelor's degree in Communications, Marketing, Digital Media, Multimedia Design or other related disciplines. Experience and skills: Minimum 12 years' relevant experience in digital communications, social media, digital marketing or corporate communications, preferably gained in a sizeable organisation. Agency experience is an advantage. Strong hands-on experience in managing corporate social media platforms, websites and integrated digital campaigns, from planning and content development through to execution and performance evaluation. Solid experience in social media and online reputation monitoring, with the ability to identify emerging issues, assess potential reputational impact and provide timely insights. Good understanding of website management, SEO, digital discoverability and user experience, with experience working with content management systems and website development vendors. Experience in paid social media and digital advertising, including audience targeting, campaign optimisation and performance measurement. Strong understanding of digital analytics and social media metrics, with the ability to translate data and audience insights into practical recommendations. Strong content sense and storytelling skills, with a good understanding of how copy, video, graphics and other content formats perform across different digital channels. Sound knowledge of current social media trends, digital platforms and evolving audience behaviours, with the curiosity to explore new channels, formats and technologies. Strong project and agency management skills, with the ability to manage multiple campaigns and deliverables concurrently and work effectively with internal stakeholders and external partners.