Manager, CRM & Audience

Manager, CRM & Audience Purpose & Overall Relevance for the Organization: Drives and owns CRM planning & operation under the DCX function. Supports any relevant topic required for successful CRM campaign launch. Operationalize ONE eCom Calendar connected to all CRM products: Email Newsletters, Push Notification, In-app Messaging; work with Membership & Consumer Engagement on various programs and offers to support comms for brand/product launches & general audience engagement on these channels. The scope of countries is Thailand, Indonesia, Philippines, Singapore, Malaysia, Vietnam. Key Responsibilities: Support operational pipeline of Own eCommerce CRM – all operational support including Consumer Engagement, Membership Programs OE E2E CRM Campaign Calendar & Execution – EDM, PN, IAM, (40%) Operationalize the CRM calendar based on plan and inputs aggregated by the Campaign Manager. Plan, set-up, launch select CRM campaigns and provide category coverage as designated by the Campaign Manager. Coverage will include membership activation and relevant CE programs. Collect and vet all assets & copies, including translations and other relevant materials required in a campaign set up via cross-coordination required among Global, EM, SEA, country teams wherever necessary. Support securing audience genes and cohorts for each campaigns including analytics request on specific EUCI data. Validate mock-ups to be as per brief. Perform needed pre- and post-launch across Digital Operations teams. Systems & Admin Operation – JIRA (20%) Manage E2E JIRA Project Board and SLAs: JIRA APAC-OPS—Campaign Ops; JIRA EMDAS-Consumer Engagament Analytics; adidas admin ACS Consumer Engagement (20%) Co-create and work closely with consumer engagement teams on initiatives that and execute on owned platforms and channels Work with CE team in reviewing performance of cohorts and genes; constantly enhancing audience base mapped to campaigns and categories Collaborate with brand teams to build and execute relevant content plans & formats to maximize CRM channel revenue. This includes but not limited to reactive tactics to capture trends and consumer moments. CRM Budget Management (10%) Track & manage the budget. Ensure the budget is spent with maximum effectiveness (ROI) and also within thresholds (OOH impact) Monthly monitoring of costs and ensure proper accounting/recharging to respective cost centres. Marketing Working Budget tracking and review with key stakeholders. Perform administrative work for relevant suppliers/agencies Key Relationships: Internal SEA Brand team (Country/DA/BA/MA) SEA eCom Buying EM Digital Ops EM CRM EM CX EM Analytics External eCommerce service providers Knowledge, Skills, Experience and Abilities : Deep understanding of online consumer behavior and shopping experience. Proven experience of planning campaigns and execution on digital products frontend with hands-on involvement on execution. Exposure on UI/UX-related functions, loyalty marketing, social, digital marketing would be highly appreciated Requisite Education and Experience / Minimum Qualifications: Minimum 7 years of professional experience and at least 3 years in managing eCommerce/Social/CRM/Email Marketing or any relevant campaign management in a brand, e-marketplace, or advertising agency/digital enabler environment Substantial and proven experience in marketing budget management. Strong Operational Digital Marketing profile capable of building detailed activity plans. Good analytical skills, understanding eCommerce landscape, building consumer journey and audience engagement Great attention to detail Fluent in English. Any local SEA language will be a plus Ability to challenge status quo and drive continuous improvement. Exposure in managing multiple markets will be a plus