Manager, Marketing Operations

American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world. Learn more about American University Department: Kogod School of Business Time Type: Full time Job Type: Regular FLSA Status: Exempt Work Modality: Hybrid 01 (On Campus 3-4 Days/Week) Union: SEIU Local 500 - Provost & Enrollment Division This position is part of a collective bargaining unit represented by SEIU Local 500 - Provost & Enrollment Division. That means the terms and conditions of your employment are governed by university policy (including the Staff Personnel Policies Manual) and any collective bargaining agreement entered into between American University and SEIU Local 500 - Provost & Enrollment Division. Job Description: Summary: This position leads digital marketing for the Kogod School of Business, with end-to-end ownership of the School's marketing technology ecosystem, constituent communication journeys, website, and performance analytics. The role plans and executes the School's digital marketing strategy in support of enrollment, brand awareness, and engagement goals across prospective students, current students, alumni, and partners. The position serves as the School's lead HubSpot administrator, and is accountable for marketing automation, email marketing, audience segmentation, landing pages, and data-driven journey design. It owns campaign measurement and attribution — establishing KPIs, producing regular performance and budget reporting, and translating results into recommendations for the marketing team, Admissions, and program leadership. This position supervises one Marketing Automation Specialist and student workers, and works collaboratively with the marketing team, Admissions, program offices, and UCM. This role reports to the interim Assistant Dean of Marketing & Strategy Essential Functions: 1.) Digital Marketing Strategy and Campaign Planning Plans and manages the annual digital marketing calendar for the School and its programs in collaboration with the Assistant Dean, Admissions, and program leadership. Develops integrated inbound campaigns spanning email, landing pages, web, paid and organic digital channels, and social. Coordinates campaign assets and timelines with the content and design team. Identifies audience and funnel-stage priorities and recommends channel mix and tactics to meet enrollment and engagement goals. 2.) Marketing Automation and Constituent Journeys Owns the design and delivery of school-wide communication journeys in HubSpot for prospects, applicants, admitted and current students, alumni, and other constituents. Directs audience segmentation, workflow architecture, personalization, and lead scoring. Ensures campaigns are built, tested, monitored, and optimized against goals, including A/B and multivariate testing. Sets email best-practice and compliance standards for the School and reviews campaigns produced by the Marketing Automation Specialist and partner offices. 3.) Analytics, Reporting, and Attribution Establishes and monitors KPIs across website, email, landing pages, blog, social, and paid media. Conducts enrollment funnel and attribution analysis and produces regular campaign performance and health reports for the marketing team, Admissions, School leadership, and program leadership. Builds and maintains HubSpot and Google Analytics dashboards. Performs competitive and market research and uses findings to recommend new tactics and improve results. 4.) Website and Digital Content Holds primary responsibility for conversion pages on kogod.american.edu in the HubSpot CMS, including program pages, landing pages, blog, and SEO. Manages the web request and maintenance workflow, maintains design-system and brand-standards consistency, and leads efforts to improve user experience across devices using traffic and behavior data. Advises staff and faculty on web accessibility compliance and represents the School in university-wide web forums. 5.) Marketing Technology Administration and Integration Serves as administrator of the School's marketing technology stack, including HubSpot (Marketing, CMS, and CRM), SMS and related platforms, and project management tools. Owns the HubSpot–Salesforce integration in partnership with Admissions and university IT, including data hygiene, field mapping, sync monitoring, and issue resolution. Evaluates and implements new platform features and integrations, maintains documentation, and trains team members and partner offices on the tools. 6.) Supervision and Team Leadership Supervises one Marketing Automation Specialist and student workers, including hiring, onboarding, work assignment, coaching, and performance management. Sets priorities and quality standards for the digital marketing function and builds the team's capability in automation, analytics, and emerging tools, including AI-assisted marketing practices. 7.) Other Duties as Assigned Supervisory Responsibility: The Marketing Automation Specialist will report to this role and the role will also supervise the departments student workers. Position Type/Expected Hours of Work: Full-time. 35 hours per week. Salary Range: $75,000.00 - $85,000.00 annually. Required Education and Experience: Bachelor's degree or equivalent in marketing, communications, business, or a related field. 5 - 8 years of relevant experience. Progressively responsible experience in digital marketing, demand generation, or marketing automation. Demonstrated hands-on expertise in HubSpot or a comparable marketing automation and CRM platform, including workflow configuration, segmentation, email marketing, and reporting. Experience managing a website in a content management system and applying SEO and accessibility best practices. Experience establishing KPIs, building dashboards, and analyzing campaign and funnel performance using Google Analytics and similar tools. Experience leading or coordinating the work of others, and managing vendors and budgets. Strong written and verbal communication skills; ability to present data and recommendations to leadership. Preferred Education and Experience: Master's degree in marketing, business, analytics, or a related field. 8 - 10 years of relevant experience. Experience in higher education or enrollment marketing. Experience administering a HubSpot–Salesforce (or similar CRM) integration. HubSpot certifications (Inbound Marketing, Marketing Software, CMS) and/or Google Analytics certification. Experience managing direct reports. Working knowledge of HTML and CSS; experience with SMS marketing platforms and paid digital media. Familiarity with AI tools applied to marketing workflows, content, and analysis. Travel Required: Minimal; occasional local travel for events, conferences, or vendor meetings. Additional Eligibility Qualifications: Deep, hands-on command of HubSpot (Marketing Hub, CMS Hub, CRM) and CRM integrations, with the judgment to architect systems rather than simply operate them. Data fluency: ability to define KPIs, build dashboards, analyze funnel and attribution data, and translate findings into clear recommendations for non-technical audiences. Strong web and content acumen, including SEO, UX, accessibility, and CMS management; writes and edits clearly for the web. Curiosity and a test-and-learn mindset; willingness to adopt new tools, including AI-enabled marketing capabilities, to improve results. Proficiency with the Microsoft Office suite, Google Analytics, and the tools required to fulfill the position's responsibilities as technology evolves. Ability to manage and prioritize multiple projects with close attention to detail and deadlines. Knowledge of email marketing compliance requirements (e.g., CAN-SPAM) and web accessibility standards (WCAG). Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Benefits AU offers a competitive benefits package. Click here to learn about American University's unique benefit options . Other Details Hiring offers for this position are contingent on successful completion of a background check. Employees in staff positions at American University must deliver their services to the university from either the District of Columbia, Maryland, or Virginia, or perform work on-site at the university. Please note this job announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. American University is an E-Verify employer. Current American University Employees American University current employees must apply through their employee Workday account. If you are a current employee at American University, please log into Workday and select the Find Jobs report which will take you to our internal career listings. Contact Us For more information or assistance with the American University careers site, email theworkline@american.edu . American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.