Manager Platforms Analytics

Purpose & Overall Relevance for the Organization: Deliver data-oriented insights by turning industry market data into forward-looking market and competitive analysis that enhance data-driven decisions . Lead platform analytics for the China eCom business to support store business growth across sales, traffic, conversion and other commercial KPIs. Key Responsibilities: Industry Analytics & Insights Conduct eCommerce industry and competitive market analysis to identify growth opportunities. Collaborate with buying/merchandising team to drive key category analysis, campaign and new launch review. Conduct consumer analysis to support consumer operations and drive acquisition and retention. Explore and elevate data solutions to integrate eCom data and drive analysis/reporting to the next level. Business Analytics & Business Support Lead analysis and deliver insights consistently in collaboration with business planning team. Work closely with digital commercial team to translate data insights into daily operational actions . Independently manage cross-functional communication with internal stakeholders and external agencies to support platform business growth. Key Relationships: Internal: Digital commercial team Digital Buying team Digital Marketing team CRM China Digital Hub External: Data Vendors Knowledge, Skills and Abilities: Deep familiarity with eCommerce industry Strong data driven and analytical thinking B usiness mindset and able to turn complex data into clear business insights and actionable recommendations Proactive, self-motivated and strong job ownership Strong communication and collaboration skills to work closely with cross-functional partners High degree of integrity and loyalty Requisite Education and Experience / Minimum Qualifications: Professional background / Experience Functional: Minimum 5 years of experience in eCommerce data analytics / BI / platform analytics Industry: Ideally in sports/outdoor/ apparel/fashion/shoes and know eCommerce business model Education University degree , ideally in business analytics, statistics, marketing IT skills Excel: advanced PowerPoint: advance d Tableau / Power BI: p lus SQL: basic Language skills Good presentation skills Native-level Mandarin and fluent English required