Marketing Analytics & Business Intelligence Analyst

About Peak21Peak21 specializes in acquiring and scaling consumer brands across the United States, Europe, and Asia. Our portfolio exceeds $200M in annual revenue, fully bootstrapped and profitable. We combine rigorous data analytics, world-class marketing execution, and an operator mindset to accelerate the growth of beloved D2C brands.You would be joining one of our highest-growth portfolio companies.Why this role is uniqueThis role sits at the intersection of analytics, marketing strategy, and business growth.You’ll use data to understand the business, uncover growth opportunities, translate insights into action, and help guide how the business scales and evolves.Understand our customers deeply through data and help redesign our entire marketing engineShape what products we build and where the brand expandsProvide insight that informs decisions on new categories and future business linesStay ahead of emerging trends in marketing and D2C brands, leveraging the latest tools strategically to drive measurable business outcomeWork directly with the founders and our Head of Growth on high impact strategic initiativesIf you want a consumer-oriented path that blends data, strategy, and growth, this is it.What You’ll DoMarketing & Growth InsightsIdentify the drivers behind winning ads and creatives to find scaling opportunities across different product linesEvaluate customer acquisition funnel performance across different marketing channelsWork with the creative team to empirically test new hypotheses based on data and guide marketing initiativesOwn tracking marketing performance and effectively communicating results through dashboards and reporting Customer & Market AnalyticsAnalyze customer behavior, cohorts, retention, and purchasing patterns to uncover useful trends and insightsBuild segmentation models to identify high-value and high-potential customer groupsEvaluate product lines to understand drivers of repeat purchases, profitability, and lifetime value (LTV)Conduct competitive research and market analysis to uncover whitespace and new product opportunitiesNew Product & Business Line StrategyAssess demand for future product launches and category expansionBuild simple business cases (TAM, unit economics, margins, payback)Research new markets, partnerships, or adjacent business opportunitiesWork with founders to model revenue scenarios and impact Generalist Business DevelopmentIdentify new growth opportunitiesSupport due diligence for potential acquisitions or collaborationsImprove systems around analytics, reporting, and decision-makingPresent insights directly to leadership weekly Who You AreA recent graduate from a quantitative or analytical program (Data Analytics, Engineering, Economics, Computer Science, Business Analytics, etc.)Deeply curious about consumer behaviour, e-commerce, and digital marketingStrong analytical skills - Proficient in Excel/Sheets , Python and SQL experience would be beneficialAble to turn data into actionable insights that can lead to real impact, not just dashboardsStrong communicator who can simplify complex concepts for diverse audiencesPassionate about product strategy, advertising and understanding customersSelf-starter who thrives in fast, high-growth environmentsCoachable, ambitious, and excited to grow our business and build something meaningful Bonus:Prior experience with D2C, e-commerce, paid ads, or analytics toolsExposure to Meta Ads Manager, Google Ads Manager, GA4, Looker Studio, or similar platforms is a plusAn interest in consumer brands is a must Kickstart Your Career in Marketing Analytics & GrowthJoin a highly analytical consumer growth group - ideal for young talent wanting to learn marketing from first principles, not textbook templatesWork alongside experienced entrepreneurs (ex-McKinsey, ex-Rocket Internet, operators who have built 9-figure brands)Get meaningful responsibility from day one - your insights will impact real dollars and real decisionsCompetitive compensation and fast promotion pathNo bureaucracy, no “big company” politics - speed, ownership, and high learning velocity