Marketing & Content Strategist

Role A marketing-led storyteller with a sharp understanding of luxury fashion, content culture, and performance-driven growth. You will lead brand communication, campaigns, shoots, social media execution, and customer engagement across all Snusha touchpoints — digital and offline. Scope Lead content strategy and execution across all Snusha outlets Plan monthly marketing calendars, campaigns, launches, etc Pull, repurpose, and strategically distribute content from shoots, events, and brand activities Handle end-to-end social media execution with strong aesthetic consistency Craft refined copies, captions, scripts, and brand narratives aligned with luxury positioning Direct shoots, mood boards, styling references, and creative production Coordinate photographers, creators, influencers, agencies, and creative vendors Drive events, in-store activations, exhibitions, and brand experiences Oversee offline marketing including hoardings, print creatives, and store branding Develop campaign concepts and scripts aligned with the brand tone Execute and optimize Meta & Google Ads with focus on ROAS, engagement, and conversions Align content strategy with performance marketing for measurable growth Leverage AI tools and marketing software for content creation and efficiency Stay updated with fashion, luxury, digital, and cultural trends Occasional travel may be required for shoots, events, and brand activations. Profile 3–5 years of experience in fashion / D2C marketing Prior experience with a fashion brand is essential Strong understanding of content, aesthetics, social media, and performance marketing Excellent English fluency and communication skills Strong sense of visual storytelling and brand positioning Detail-oriented, execution-driven, creatively sharp, and highly proactive Ability to independently manage campaigns from ideation to execution What We Offer Salary - As per Market Standards A fast-evolving luxury fashion environment Creative ownership and exposure to end-to-end brand building A culture that values aesthetics, innovation, and impact