Marketing Lead

ABOUT THE ROLE This is a hands-on, end-to-end marketing leadership role at a seed-stage AI platform built for the hospitality industry. You will own the full marketing function, spanning product marketing and demand generation, using AI tools to achieve the output of a full team. This role sits at the center of growth and has direct impact on pipeline and brand. WHAT YOU'LL DO - Build product positioning and develop the marketing site, including solutions pages tailored to different customer segments. - Create video content, use cases, and webinars that showcase product value. - Conduct competitor analysis across the hospitality and broader AI landscape. - Own the blog, design assets, and experiments with media formats like newsletters, podcasts, and influencer partnerships. - Execute field marketing campaigns including city-wide activations, in-person events, conferences, and relationship dinners. - Develop and amplify founder thought leadership on LinkedIn and other channels. - Design and optimize paid ad campaigns with creative direction. - Refine signup funnels and build lead generation into a scalable, tightly-targeted machine. WHAT WE'RE LOOKING FOR - 5 or more years in B2B SaaS or AI company marketing, with demonstrated ownership of end-to-end campaigns from positioning through execution. - Experience building and executing paid acquisition campaigns with measurable conversion metrics. - Hands-on experience across both inbound channels (SEO, content, LinkedIn) and outbound channels (events, field marketing, direct outreach). - Strong portfolio showing product marketing, content creation, events, and demand generation work. - Experience creating positioning and messaging for technical or complex products. - Familiarity with marketing analytics, conversion funnel optimization, and A/B testing. - Background at a fast-growing company at Series A to C stage running multiple concurrent marketing experiments. - Comfort experimenting with emerging channels such as newsletters, podcasts, or influencer partnerships. - No hospitality background required; ability to learn the vertical quickly is what matters. COMPENSATION & BENEFITS - Base salary: $150,000 to $240,000 - Equity: 0.20% to 0.75% - Comprehensive health insurance and 401(k) match - Visa sponsorship is not available for this role LOCATION On-site in San Francisco, CA.