Media & Sponsorship Business Director

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere. Media & Sponsorships Business Director Introduction to the Team We create and deliver tailored marketing strategies for Expedia Group's brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology. Expedia is our flagship consumer brand and our largest media investment, and we're looking for the media leader who will shape how it shows up for travelers around the world. As Media & Sponsorship Business Director, you'll join the global Media & Sponsorships team in Expedia Group's Marketing division and own the brand's media and sponsorship strategy across markets: where the investment goes, how it's measured, and how media and partnerships work together. You'll partner with brand and integrated marketing leaders, in-house planning and activation specialists, and agency partners to bring that strategy to life across TV, streaming, video, social, audio, creators, and sports and entertainment partnerships. This is a senior individual contributor role for a media leader who enjoys both the strategy and the numbers behind it. In this role, you will: Set the brand's media and sponsorship strategy across markets, defining the role of each channel and partnership and building the investment case behind it Own allocation of the brand's media and sponsorship budget across markets, channels, and partnerships, and shift investment as results, business goals, and brand priorities change Lead the brand's measurement approach and learning agenda, using marketing mix modeling, incrementality, and brand lift testing to decide what to scale, test, or stop Act as the primary strategic partner to brand and integrated marketing leaders at the vice president level and above, bringing a data-led point of view, constructively challenging assumptions, and aligning teams on decisions Set clear direction for in-house planning and activation teams and agency partners, owning briefs so media, sponsorship, and creative connect into one brand story Bring AI, creators, and emerging media into how the brand plans and buys media, and share brand performance with senior leadership in monthly and quarterly business reviews Experience and Qualifications: You have 12+ years of brand media strategy and planning experience, in-house at a global brand or in a leadership role at a media agency, including hands-on work with sponsorships or partnerships You have personally owned allocation decisions for a large, multi-channel media budget across multiple markets, and can share examples of reallocating spend based on performance You're fluent in media measurement, including marketing mix modeling, incrementality, brand lift, and test design, and have used the results to change where investment goes You know the modern media mix in depth, including linear and connected TV, online video, social, audio, programmatic, and creator partnerships, and how each contributes to brand and business outcomes You've influenced senior leaders without direct authority in a matrixed organization, using data to make the case for change and bringing teams to a decision You communicate clearly and concisely, turning complex media detail into executive-level recommendations, and you have a point of view on how AI is changing media and sponsorship Please note that this role is only available in the following locations: Seattle or Los Angeles, in alignment with our flexible work model which requires employees to be in-office at least three days a week. Relocation assistance will be considered for candidates relocating to these locations for this role. The total cash range for this position in Seattle is $207,500.00 to $290,500.00. Employees in this role have the potential to increase their pay up to $332,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future. Benefits and perks Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life . Accommodation requests Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation . About Expedia Group Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease. Important notice Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/ . Equal Opportunity Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.