Performance Marketing Manager

Company Description Eggfirst is India’s leading advertising and digital marketing agency, specializing in reaching semi-urban and rural markets. Since 2004, the agency has delivered over 2,700 impactful campaigns by combining deep understanding of "Bharat" consumers, innovative creativity, and strategic media outreach. Eggfirst has partnered with renowned brands across various industries and collaborated with top celebrities to create connections with rural audiences. With initiatives like ‘Eggfirst Chalo Rural Conclave & Awards,’ the agency actively supports the growth of rural India. Guided by its credo, "As Good As Our Word," Eggfirst remains a trusted partner for brands targeting Tier 2/3 and rural consumers. Role Description The Performance Marketing Manager will oversee and execute promotional campaigns across digital advertising platforms to drive measurable results. This full-time on-site role, based in Goregaon, involves planning, managing, and optimizing campaign performance with a focus on innovative approaches to connect with Tier 2/3 and rural audiences. Responsibilities include paid ad setup, A/B testing, performance analysis, budget management, and identifying growth opportunities in digital channels to meet marketing goals. Collaboration with the creative, strategy, and analytics teams is essential for delivering high-quality campaigns aligned with client objectives. Qualifications Proficiency in Performance Marketing, Paid Media Management, and Campaign Optimization Strong skills in Data Analysis, A/B Testing, and Analytics Tools Experience with Digital Marketing, Search Engine Marketing (SEM), and Social Media Advertising Knowledge of Budget Management and ROI Analysis for marketing campaigns Excellent problem-solving abilities and data-driven decision-making Strong verbal and written communication skills for effective collaboration An understanding of rural and semi-urban consumer markets in India is a plus A Bachelor’s degree in Marketing, Business, or a related field; advanced certifications in performance marketing are beneficial