Performance Marketing Manager

Performance Marketing Manager We are looking for a result-driven Performance Marketing Manager with strong expertise in lead generation, paid campaigns, audience targeting, and campaign optimization. The ideal candidate should be highly analytical, detail-oriented, and capable of handling multiple brands while maintaining strong quality control standards. Key Responsibilities Plan, execute, and optimize paid campaigns across Meta, Google, and other digital platforms. Drive high-quality lead generation campaigns with a strong focus on ROI and conversions. Conduct A/B testing for creatives, audiences, copies, and campaign structures. Identify and target the right audience segments for maximum campaign performance. Monitor campaign performance, budgets, CPL, ROAS, and overall ad efficiency. Coordinate with creative/content teams to ensure performance-focused communication. Support social media handling and campaign coordination across platforms. Maintain strong QC across creatives, captions, targeting, reporting, and campaign execution. Mandatory Requirements Minimum 2 years of experience in Performance Marketing/Digital Marketing. Strong hands-on experience in lead generation campaigns. Good understanding of Meta Ads, Google Ads, audience targeting, retargeting, and campaign scaling. Experience in A/B testing and performance optimization. Familiarity with social media tools and platform management. Strong analytical and communication skills. Excellent attention to detail and quality control. Preferred Previous experience working with an SMB/business environment. Agency experience or handling multiple brands is a plus.